El desafío
When Produbanco approached us, they had a clear but challenging objective:
- Achieving 50% of account openings to be 100% digital.
- Unify results measurement in one place.
- Optimize campaigns to attract more customers with less investment.
They knew it was possible, but they needed the right tools and approach to make it happen.
Nuestra solución
It all started with a strategic consultancy to select the most advanced measurement and optimization platforms, integrating machine learning to adjust campaigns in real time. We then connected these tools to Produbanco’s internal systems, creating a robust and efficient digital ecosystem.
With the technological foundation in place, we designed a results-focused marketing strategy: relevant content, targeted advertising, and an agile methodology of iteration and continuous improvement. We also developed customized dashboards that allowed the Produbanco team to visualize the performance of each action from a single location.
Key actions included:
- Measurement and attribution solutions: We implement advanced tools for the mobile ecosystem.
- Visualization systems: We centralize all marketing investments in a single dashboard.
- Media diversification: We integrate new advertising technologies to avoid saturation, reduce costs, and attract new customer profiles.
- Creative Squad: We created an agile team to test communications with performance objectives.
- Campaign Optimization: We redesign advertising structures to leverage the potential of machine learning.
Resultados destacados
The impact was immediate and exceeded all expectations:
- Ninety percent of new accounts are now opened through digital channels, nearly doubling the original target of 50%.
- The number of accounts opened per month went from 5,000 to more than 30,000.
- Accelerated growth led the bank to strengthen its operating team to handle demand.
Somos El acelerador en el ecosistema de productos SaaS
Como expertos en marketing para SaaS, nuestro objetivo es el de los accionistas y su directorio.
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