Digital marketing and advertising for Apps
We develop customized digital marketing strategies for Apps.
We boost your sales and the quality of your users with data-driven, RoAS-oriented App advertising services.
Contact an expert
Our indicators
+120
million App downloads
generated in strategies with positive RoAS
37
active markets
with our app advertising services
+$ 150
millions of dollars invested
in advertising for mobile applications
We do not focus on downloads
we focus on value users
App advertising,
powered by technology and Data Science.
App advertising,
powered by technology and Data Science.
Talent
specialized in Mobile Growth
We assign you an expert team in Mobile Growth. We work together with your internal team, or autonomously, you decide. You will have Marketers, Creatives, Engineers and Data Science experts, which are fundamental skills nowadays.
Immediate access to the best Mobile technology
We already know what works in marketing, advertising and artificial intelligence. Avoid wasting time testing. Connect to Boomit’s expertise and recommended systems.
Approach based on
in results
We offer a flexible pricing model that will accompany the growth of your business in a profitable way, so that we can grow together and oriented to results. The entire strategy will be aligned to the results your business needs.
Know the capabilities you could add
in Growth and advertising for Apps
One partner, all the capabilities for your App growth
Digital advertising
and Programmatic for Apps
- Social: TikTok Ads, Meta, Twitter, Pinterest, LinkedIn.
- Search: Apple Search Ads, Google Search, Bing Search.
- Programmatic: Google DV360, Xandr, SDK Networks.
- Connected TV: Netflix Ads, Pluto TV, Samsung TV, Roku.
- DOOH (Digital advertising on public roads): High Size, medium, small billboards, Cinemas, screens in transport (Taxi, Bus, Train).
Digital content
focused on Mobile Growth
- Audiovisual production: UGC style content for advertising
- Graphic design: High performance statics.
- 2D Animation: Conversion-oriented animated videos
- Automation: Content creation with AI.
Data Tracking and Analytics for Apps
- Boomit One Analytics: Centralized system for the measurement and attribution of all your App campaigns.
- Data Science: Specialists in Cloud, BI and Software Development, create automated reporting solutions.
- Business Intelligence: Lifetime Value Models, RoAS, among other BI solutions.
- Integrations: Selection and configuration of third-party tracking and measurement platforms: MMP’s, Appsflyer, Singular, Adjust, Adobe Analytics, Google Analytics, MixPanel, Segment…
Digital advertising
and Programmatic for Apps
- Social: TikTok Ads, Meta, Twitter, Pinterest, LinkedIn.
- Search: Apple Search Ads, Google Search, Bing Search.
- Programmatic: Google DV360, Xandr, SDK Networks.
- Connected TV: Netflix Ads, Pluto TV, Samsung TV, Roku.
- DOOH (Digital advertising on public roads): High Size, medium, small billboards, Cinemas, screens in transport (Taxi, Bus, Train).
Data Tracking and Analytics for Apps
- Boomit One Analytics: Centralized system for the measurement and attribution of all your App campaigns.
- Data Science: Specialists in Cloud, BI and Software Development, create automated reporting solutions.
- Business Intelligence: Lifetime Value Models, RoAS, among other BI solutions.
- Integrations: Selection and configuration of third-party tracking and measurement platforms: MMP’s, Appsflyer, Singular, Adjust, Adobe Analytics, Google Analytics, MixPanel, Segment…
Digital content
focused on Mobile Growth
- Audiovisual production: UGC style content for advertising
- Graphic design: High performance statics.
- 2D Animation: Conversion-oriented animated videos
- Automation: Content creation with AI.
What stage is your mobile application in?
No matter what stage your App is in, Boomit can accelerate the growth or consolidation of your business.
-
Mobile applications
in the launch phase -
Apps in expansion or search for new markets
-
Mature Apps seeking growth and retention
We create all the strategy and your marketing technology stack to start acquiring your customers based on the benchmarks of your industry and your market. We work together with the product team to achieve and improve your initial KPI's objectives in app advertising.
We developed the user acquisition strategy in new markets using app advertising. We create a localized Growth Marketing plan with communication strategies adapted to the local version of your product, and with a set of specific advertising technologies for that country.
We break the stagnation phase with innovative technology and growth-hack strategies to generate incrementality. We build on what your team has learned in the past, ensuring continuous improvement in results.
Mobile applications
in the launch phase
We create all the strategy and your marketing technology stack to start acquiring your customers based on the benchmarks of your industry and your market. We work together with the product team to achieve and improve your initial KPI's objectives in app advertising.
Apps in expansion or search for new markets
We developed the user acquisition strategy in new markets using app advertising. We create a localized Growth Marketing plan with communication strategies adapted to the local version of your product, and with a set of specific advertising technologies for that country.
Mature Apps seeking growth and retention
We break the stagnation phase with innovative technology and growth-hack strategies to generate incrementality. We build on what your team has learned in the past, ensuring continuous improvement in results.
01We will meet
We will meet
the characteristics and
objectives of your App marketing strategy
We study your business model and perform an analysis of the technologies you are using and your current strategy. We will analyze your app download volume, conversion rates to your in-app target event and how your advertising strategy has contributed to the healthy growth of your mobile app.
02We develop
We develop
a tailor-made data plan
for your App
We review all your app's data structure and attribution. We configure and repair errors. We prepare to create a measurement system that will be the basis for analysis and optimization of your mobile advertising strategy.
03We analyze
We analyze
the communication strategy
of your App
We design a data-driven content plan to maximize the impact of your advertising investments in your app. Our advertising and growth service for apps includes a specialized CRO team that creates conversion-oriented communication pieces: Downloads, Registrations, Subscriptions and in-app value events.
04Select
Select
ideal advertising platforms
for your App
With a clear communication plan, we put together a customized advertising investment strategy, so that your mobile application improves business KPIs. We will increase your app downloads, registrations, subscriptions, in-app purchases or whatever value event your digital marketing strategy requires.
05
We execute the advertising strategy for your App
With the advertising plan approved, our team starts working on the three areas: development of communication assets, integration of all tracking and data analytics systems, implementation of app advertising campaigns and creation of custom dashboards.
06
Reporting optimization
Based on your app's initial growth data, we will begin a scientific process of hypothesis testing. We will develop a roadmap of testings that will build an increasingly solid strategy to grow your app in a profitable and scalable way. Our KPI's will be the ones that matter to your business, sales, active users, RoAS, LTV and incrementality will be the language we will speak in your App advertising strategy.
Paid Social for Apps
TikTok Ads, Meta, Twitter, Twitch, Youtube…
- Generate purchase intent on the platforms where your potential users spend the most time.
- Develop Top, Middle and Low funnel strategies for your app
- Obtain quality users at profitable costs
- Integrate your app measurement tools directly into the advertising platforms.
Programmatic
advertising for Apps
Access to more than 40 advertising technologies for Apps
- Increases reach in new advertising media.
- Work with relevant advertising audiences and use your app’s competitor data to your advantage.
- Purchase by results or by event (CPA). Registration, deposit, subscription…
- Monitor the quality of the traffic you are driving to your app.
Search
ad platforms
Play Store Search, Apple Search Ads, Bing…
- Let’s capture attention at the moment your buyers need your app.
- Defend your brand presence from your competitors.
- Drive high-intent traffic to your mobile application.
Analytics and attribution for Apps
Appsflyer, Singular, Adjust, Branch, Kochava…
- We have an expert team to help you get the most out of your mobile attribution tool.
- Basic advertising analytics, with a view to cohorts.
- LTV calculation and optimization linked to your mobile advertising strategy.
- Traffic quality optimization and fraud monitoring.
- We integrate your entire marketing, attribution and product ecosystem into a single dashboard: Boomit One Analytics.
App advertising services
Paid Social for Apps
- App Advertising in TikTok Ads
- Advertising for Apps in Meta
- Advertising for Apps in X
- Advertising for Apps on Pinterest
Mobile Publisher Networks
- Purchase by CPA
- Purchase by CPI
- Rewarded Ads
- Offer Wall Ads
Mobile SDK Networks
- LiftOff App Campaigns
- Criteo App Campaigns
- Molocco for Apps
- Pre-installs
- Fyber App Offer-Walls
- Ironsource App Installs
In-App Store Advertising
- Apple Search Ads
- Google play Store Ads
- Huawei Store Ads
Transform the way you acquire customers with App advertising
We have evolved the way we do performance marketing.
We merge the best talent in marketing and data science, with the right technology to acquire users in your App.
We take care of the end-to-end strategy, adapting to the internal resources your team already has to get the most out of your investments.
Stop thinking about downloads and start thinking about customers, users, sales, subscriptions, recurrence, LTV, RoAS.
Learn more about Mobile Advertising
From our point of view, the main difference lies in the way attribution and results analysis are performed. In order to build a serious project in Growth for apps you must integrate an MMP and be aware that a strategy in Android will be very different from one in IOS, the recommended advertising platforms will be different, as well as the way of attributing results. In addition, there are specific advertising platforms for this ecosystem, since the fact that there is a download against a "store", unlike what happens in the web world, causes great advantages and challenges.
In the world of mobile growth, we have tested more than 40 advertising platforms that seek to generate downloads and in-app events. Today, depending on the market, the industry and our customer's objectives, we select the most appropriate technology. Certain projects that require diversification due to their investment levels require more than 10 different technologies with varied possibilities in terms of advertising inventory, ad buying format, ad format and traffic quality. We can mention some of them: Apple Search Ads, Ironsource, Criteo, LiftOff, Applovin, Pangle, and of course, Google's well-known Meta and TikTok Ads.
Yes, of course. Our teams are certified in these mobile measurement and attribution technologies. Growth for Apps services include the assignment of a team of experts in the configuration and integration of these tools. We even recommend integrating data from these tools with product data and Boomit One Analytics. Companies that allow us to do this get significant cost reductions and manage to connect their entire digital strategy with their final business impact, user to user, download to download.
In Boomit we not only provide an advertising service for apps. The technology and consulting team we assign to projects really makes a difference. We ensure quality in the communication we create for our clients by basing all our decisions and creations on data. We provide fast access to the right advertising technology for your market and your target. We set up all the data and analytics part of the project, so you can really take advantage of the Machine Learning potential with which advertising platforms work. And additionally we integrate your entire marketing ecosystem to our system called Boomit One, which contains a real-time analytics software, and another one of Artificial Intelligence to predict the costs of your campaigns 7 days in advance. Our service is an evolution in the way we think about marketing areas.