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Digital Onboarding for Banks: Key Moves to Nail It

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What Is Performance Marketing? Your Go-To Guide for Businesses

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Lead Generation: How to Attract Potential Clients

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What is Growth Marketing: A Guide to Business Success

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The AI revolution and how to use it in your company

Artificial intelligence (AI) is no longer just a novelty but has become an…

Customer value: definition, measurement and optimization

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How to create content with Artificial Intelligence?

Artificial intelligence (AI) is nothing new, but it has recently become massively popular….

How does Digital Advertising work on Smart TV?

Digital Advertising on Smart TV or Connected TV: Why take it into account…

Bid Multipliers: how does this Meta function impact Performance Marketing Strategies?

At Boomit we specialize in Performance Marketing and we know that to maximize…

Advertising in the Metaverse: how to make successful campaigns?

The metaverse is a collective, shared and persistent virtual universe. The word itself…

Advertising Fraud: What is it, its types and how to prevent it?

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Fintech Latam: Customer Acquisition Costs

In the field of marketing, leading acquisition processes in the Fintech market requires…

UGC for Growth Marketing: Complete Guide

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The metaverse is one of the most exciting and, at the same time,…

What is Programmatic Advertising? Complete Guide 2025

To talk about programmatic advertising we must first understand how digital advertising works…

Which Mobile MMP to choose for 2025?

Which platform or Mobile Attribution Partner (MMP) is best suited for your app?…

Guide to Advertising on Streaming Platforms

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What email marketing strategy to use to retain customers?

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What is remarketing? Types, benefits and how to do it

In the world of digital marketing, capturing your audience’s attention is only half…

CRO for fintech: how to optimize conversion rates

Have you ever wondered why some websites and apps convert visitors into customers…

How to use content marketing for fintech?

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Marketing agency or in-house team?

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The best CRO strategy for 2025

In digital marketing, few strategies can boast such a direct and measurable impact…

How to use data analytics in marketing for fintech?

Any company, financial or otherwise, must have a solid data analytics strategy in…

4 successful digital marketing strategies for banks 2025

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Marketing strategies for Fintech Startups: what works?

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The best AI tools for advertising and digital marketing

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Rewarded Ads: how to use rewarded ads?

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Apple Search Ads 2025 Guide: How to get more downloads?

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K-Factor: Virality beyond attribution marketing metrics

In the dynamic world of Growth Marketing, metrics and data are the beacon…

Discover what User Generated Content (UGC) is and how to use it with your brand.

The power and reach of user-generated content content (UGC) in Growth Marketing is…

Digital Out Of Home (DOOH) Advertising: What is it and how to use it?

How to include Digital Out Of Home (DOOH) advertising in your marketing plan?…

SKAN and Android Privacy Sandbox: what are they and why do they exist?

Meet the challenges of SKAN and Android Privacy Sandbox First of all, we…

How to use AI in your mobile advertising strategy

Artificial Intelligence in Mobile Marketing: How to use it? The way marketing companies…

Discover what Lifetime Value (LTV) is and how it is calculated

Lifetime Value or LTV: meaning, formula and its importance in marketing In marketing,…

Discover the secrets of the Fintech market in Latin America

How is the Fintech application market in Latin America? In the dynamic Latin…

SKAN 5.0: Advances in Privacy and Conversion Measurement

SKAN 5.0: The road to transparent digital advertising At the WWDC 2023 conference,…

Meta will allow direct download of applications from Facebook ads

Meta seeks to change the way app advertising is done In a bold…

Machine Learning and RoAS in digital advertising

It is no news that the speed of technological change we are experiencing…

Learn to do Digital Advertising on Netflix the right way

In the digital age, effective advertising is crucial to the success of any…

Google Analytics 4: What is it, how does it work and how to use it?

In October 2020, Google announced the launch of Google Analytics 4 (GA4), marking…

Boosting Your App Advertising Campaigns with an Effective ASO Strategy

We all know the importance of ratings and reviews when choosing a restaurant…

Artificial intelligence and content: reinvent yourself or go extinct 🦖.

Artificial intelligence (AI) is a set of systems and algorithms that mimic human…

Advertising campaign optimization times

Most advertising platforms work with a campaign optimization algorithm which, in turn, contains…

How to build a successful digital performance strategy?

First things first… What do we know by performance digital marketing? Within the…

How do we define Performance Marketing?

Within the universe of digital marketing, we can find a subcategory of strategies…

Walled Gardens Vs. Programmatic Advertising

What is Walled Garden? The concept of the walled garden refers to to…

Programmatic: a new advertising dimension

Programmatic advertising is a smart way of doing digital advertising, through an automated…

Digital Marketing Attribution Models

We talk about attribution models in Digital Marketing when we refer to the…

Secrets of the Perfect Digital Advertising Audience

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Case study of an ASO strategy

With a very successful ASO strategy in IOS and Android we improved the…

What’s New 2025 in RRSS

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The best ASO (App Store Optimization) tools.

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Information Architecture in Digital Products

Why is Information Architecture the heart of your digital product?Imagine pouring thousands of…

Discover the Best Pricing Strategies for Digital Products

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