Customer value: definition, measurement and optimization
The value of the customer is a crucial variable in any marketing strategy….
Category: Marketing strategies
Blog articles related to marketing strategies
App Marketing: The Ultimate Guide
1. Introduction 1.1 What’s App Marketing, Anyway? App marketing is the set of…
Growth strategies to scale acquisition without losing quality
Scaling acquisition without losing quality requires value signals, audience clusters, and a creative system. A practical guide to grow with control and efficiency in performance marketing.
Meta Ads Incrementality Manual: how to measure lift and decide spend
A practical guide to measuring Meta Ads incrementality with Conversion Lift: when to test, how to set it up, how to read lift, iCPA/iROAS, and turn results into budget decisions.
Web analytics tools to optimize campaigns
A practical guide to choosing web analytics tools by business question—not popularity. Learn the main tool types, top platforms, a comparison table, Boomit’s BOOM model, and a checklist.
Best growth marketing agencies: how to choose the right one
Over the past few years, something has changed in how companies think about…
