Customer segmentation: what it is, types and how to do it
Learn what customer segmentation is, explore its main types, and apply it to improve your campaigns, with practical criteria and real Banpaís and dLocal case studies.
Category: Marketing strategies
Blog articles related to marketing strategies
What is churn rate? How to calculate and reduce it
Learn what churn rate is, how to calculate it, and which signals to analyze to reduce customer churn in fintech and apps by connecting acquisition with activation and subsequent usage.
Customer loyalty: what it is, strategies, and examples
Learn how to connect acquisition, customer behavior, and data to build customer loyalty, increase repeat usage, and generate lasting value, with real examples from Boomit.
Customer journey: what it is, stages and how to map it
Learn what the customer journey is, its key stages and how to create a map that connects customer experience with data, campaigns and better acquisition decisions.
Andromeda in Meta Ads: why automation needs strategic architecture
How to use Andromeda and Advantage+ without mixing products, signals, or learnings that need different architectures in Meta Ads.
How Meta’s Advertising Infrastructure Works and How to Use It to Learn Faster in Fintech and Banking Growth
How Meta Ads works as a learning system and how to use signals, creativity, and campaign architecture to scale fintech and banking growth.
