Customer journey: what it is, stages and how to map it
Learn what the customer journey is, its key stages and how to create a map that connects customer experience with data, campaigns and better acquisition decisions.
Category: Marketing strategies
Blog articles related to marketing strategies
What is churn rate? How to calculate and reduce it
Learn what churn rate is, how to calculate it, and which signals to analyze to reduce customer churn in fintech and apps by connecting acquisition with activation and subsequent usage.
Andromeda in Meta Ads: why automation needs strategic architecture
How to use Andromeda and Advantage+ without mixing products, signals, or learnings that need different architectures in Meta Ads.
How Meta’s Advertising Infrastructure Works and How to Use It to Learn Faster in Fintech and Banking Growth
How Meta Ads works as a learning system and how to use signals, creativity, and campaign architecture to scale fintech and banking growth.
CRO Strategy: what it is and how to apply it in Digital Marketing
Learn what a CRO strategy is, how to apply it step by step, and which metrics help improve conversions with a data-driven approach.
Growth strategies to scale acquisition without losing quality
Scaling acquisition without losing quality requires value signals, audience clusters, and a creative system. A practical guide to grow with control and efficiency in performance marketing.
