Customer value: definition, measurement and optimization
The value of the customer is a crucial variable in any marketing strategy….
Category: Marketing strategies
Blog articles related to marketing strategies
App Marketing: The Ultimate Guide
1. Introduction 1.1 What’s App Marketing, Anyway? App marketing is the set of…
Meta Ads Incrementality Manual: how to measure lift and decide spend
A practical guide to measuring Meta Ads incrementality with Conversion Lift: when to test, how to set it up, how to read lift, iCPA/iROAS, and turn results into budget decisions.
Web analytics tools to optimize campaigns
A practical guide to choosing web analytics tools by business question—not popularity. Learn the main tool types, top platforms, a comparison table, Boomit’s BOOM model, and a checklist.
Best growth marketing agencies: how to choose the right one
Over the past few years, something has changed in how companies think about…
What is Content Marketing? A Complete Guide
In recent years, many companies have asked themselves the same question: “If I’m…
