SKAN and Android Privacy Sandbox: what are they and why do they exist?
Meet the challenges of SKAN and Android Privacy Sandbox First of all, we…
Category: Marketing strategies
Blog articles related to marketing strategies
Discover what Lifetime Value (LTV) is and how it is calculated
Lifetime Value or LTV: meaning, formula and its importance in marketing In marketing,…
SKAN 5.0: Advances in Privacy and Conversion Measurement
SKAN 5.0: The road to transparent digital advertising At the WWDC 2023 conference,…
Machine Learning and RoAS in digital advertising
It is no news that the speed of technological change we are experiencing…
Google Analytics 4: What is it, how does it work and how to use it?
In October 2020, Google announced the launch of Google Analytics 4 (GA4), marking…
Advertising campaign optimization times
Most advertising platforms work with a campaign optimization algorithm which, in turn, contains…
