Discover what Lifetime Value (LTV) is and how it is calculated
Lifetime Value or LTV: meaning, formula and its importance in marketing In marketing,…
Category: Marketing strategies
Blog articles related to marketing strategies
Machine Learning and RoAS in digital advertising
It is no news that the speed of technological change we are experiencing…
Google Analytics 4: What is it, how does it work and how to use it?
In October 2020, Google announced the launch of Google Analytics 4 (GA4), marking…
Advertising campaign optimization times
Most advertising platforms work with a campaign optimization algorithm which, in turn, contains…
How to build a successful digital performance strategy?
First things first… What do we know by performance digital marketing? Within the…
How do we define Performance Marketing?
Within the universe of digital marketing, we can find a subcategory of strategies…
