Artificial intelligence and content: reinvent yourself or go extinct 🦖.
Artificial intelligence (AI) is a set of systems and algorithms that mimic human…
Advertising campaign optimization times
Most advertising platforms work with a campaign optimization algorithm which, in turn, contains…
How to build a successful digital performance strategy?
First things first… What do we know by performance digital marketing? Within the…
How do we define Performance Marketing?
Within the universe of digital marketing, we can find a subcategory of strategies…
Walled Gardens Vs. Programmatic Advertising
What is Walled Garden? The concept of the walled garden refers to to…
Programmatic: a new advertising dimension
Programmatic advertising is a smart way of doing digital advertising, through an automated…
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