The best AI tools for advertising and digital marketing

Gonza Pastorino01 December

Artificial intelligence (AI) has become an essential ally for process optimization, allowing to increase efficiency and generate impactful results. This is true for a wide variety of productive areas, being marketing and digital
digital advertising
and digital advertising being a clear example of this.

In this article, we’ll explore a multiplicity of AI tools that serve a diverse range of functions, from ad management to

content creation

in image, video and text formats.

AI Marketing Tools

Boomit One IA by Boomit

What is it? Boomit One is a system based on a proprietary algorithm developed by the Growth Marketing company Boomit. Through this algorithm, it is possible to predict the behavior of advertising campaigns, as well as to distribute budget among campaigns from different ad platforms.
Boomit One IA allows to reduce the cost per sale, lead, or conversion of any advertising strategy that has a certain complexity of operation.

Price: Customized quotations are made according to the advertising architecture of each company.

Primary users: Traffickers, Paid Media Specialists, Campaign Managers, Marketing leaders.

OwlyWriter by Hootsuite

What is it? Hootsuite is a versatile tool that offers a free description generator. Thanks to its AI tool, OwlyWriter, you can save time and overcome creative roadblocks by generating copy and descriptions with ease.

Price: It has a free trial period. Then plans start at $99 per month.

Main users: Content creators, Copywriters, Social Media Managers, UX writers.

Magic Studio

What is Magic Studio? Magic Studio is an ideal tool for those brands that want to improve their visual communication strategy. This artificial intelligence is capable of creating product photos with aesthetic backgrounds, deleting unwanted objects and generating images from prompts.

Price: Free, but with limitations.

Main users: Influencers, Designers, Social Media Managers, Community Managers, Content Creators.

Wordtune

Wordtune is a software capable of converting your texts, changing their tone (making them more formal or informal, for example), increasing or reducing the number of characters or modifying the length of paragraphs.

Price: Free, but with limitations. It also has subscriptions starting at $9.99.

Main users: Content creators, Copywriters, Social Media Managers, UX writers.

Stockimg.ai

What is it? It’s the answer for those times when you have an idea, but you’re having trouble finding the perfect image in an image bank. With Stockimg.ai, you can enter directions on what you need and get options for stock photos, illustrations, book covers and more.

Price: Plans range from $19 to $299.

Main users: Content creators, Social Media Managers, Designers.

Brandwatch

What is Brandwatch? Brandwatch is an artificial intelligence tool whose main use is the analysis of large databases, from which it can draw conclusions and perform complex statistical operations. It is ideal for social listening and understanding audience sentiment towards the brand.

Price: The price of this tool will depend on each case.

Main users: Social Media Managers, marketing professionals.

Riffusion

What is Riffusion? Riffusion brings your video creations to life by generating original audio content based on the directions you give it. It is an ideal tool for video content creators, allowing you to create the perfect soundtrack for your audiovisual productions.

Price: Free of charge.

Main users: Video content creators, Designers, Animators.

Murf

What is Murf? For video creators, Murf is a perfect solution. This tool is capable of generating natural sounding voices that can be customized for your videos, offering more than 120 voices in over 20 languages.

Price: Free, but with limitations. With subscriptions starting at $19 per month.

Primary users: Video creators, product marketers and marketing teams.

ChatGPT

What is ChatGPT? You have probably already heard about ChatGPT. And the truth is that this tool has conquered the world of artificial intelligence and has become indispensable for content creators and marketing teams. Why? For its versatility and power, thanks to which it is capable of writing texts ranging from children’s stories and travel itineraries to long articles and product descriptions.

Price: ChatGPT 3.5 is free, but to use ChatGPT 4 you need to pay $20 per month.

Main users: copywriters, designers, social media managers, project managers.

Wordstream

What is it? It is an AI tool that makes use of machine learning to evaluate the performance of your digital advertising campaigns and optimize them if necessary.

Price: Depends on each case. It has free tools and others for which you have to pay.

Main users: Advertising agencies, media buyers, campaign managers and advertisers.

Peech

What is Peech? Peech is a video editing tool, which is able to automatically transcribe, recycle and edit your content in audiovisual format. The attractive element of this generative tool is that it makes video editing more accessible to those who have no technical knowledge of the subject.

Price: It has a free option with limitations and subscriptions starting at $49 per month.

Main users: Designers, Content Creators, Social Media Managers.

Invideo

What is Invideo? Invideo is a software that allows you to bring your scripts to life. This is a generative tool that converts text to video, that is, it creates audiovisual content based on the written content you share with it. In addition, it has a wide variety of templates.

Price: Free, but with limitations, or monthly subscriptions starting at $15.

Main users: Content creators, Designers, Social Media Managers.

Synthesia.io

What is Synthesia.io? Synthesia.io is an artificial intelligence tool that focuses on creating video content without the need for video editors or expensive filming devices. Similar to Invideo, it has many templates for creating videos.

Price: Starting at $30 per month.

Main users: Content creators, Social Media Managers, growth marketing professionals.

DALL-E 2

What is Dall-e 2? Dall-e 2 is a generative AI that creates hyper-realistic images from prompts, varying in style and quality, according to the user’s needs. It has great versatility, allowing images to be made to suit every industry, from gaming to fintech.

Price: Charged per image, starting at 2 cents.

Primary users: Content creators, designers, marketing specialists.

Benefits of AI in Marketing

Artificial intelligence provides tools that enable personalization and data-driven decision making. Among its main benefits are:

• Task automation: AI makes it possible to automate repetitive tasks such as data analysis, audience targeting and ad campaign management, freeing up time for teams to focus on strategy.
• Personalization: By analyzing large volumes of data, AI can create detailed customer profiles, allowing content, offers and messages to be personalized on an individual level.
• Real-time campaign optimization: AI can adjust campaigns in real time, improving their effectiveness by reacting quickly to market trends and behaviors.
• Predictive analytics: By using advanced algorithms, AI can predict future customer behaviors, helping companies anticipate market needs and adapt their strategies accordingly.

How Do We Improve Our Clients’ Strategies with AI?

At Boomit, we’re integrating AI into various aspects with the goal of maximizing impact and results. Here’s how:

• Precise audience segmentation: We use AI to analyze demographics, online behaviors and preferences, creating highly targeted audience segments that enable more effective campaigns.
• Campaign optimization: With AI tools, we optimize advertising campaigns in real time, adjusting budgets and strategies to maximize ROI.
• Content generation: We are aware of the constant updating of tools that allow us to achieve quality content with a good cost-time-quality ratio and how to create content with artificial intelligence. how to create content with artificial intelligence.

• Boomit One IA by Boomit: We developeda system based on an algorithm developed by us. Through this algorithm, it is possible to predict the behavior of advertising campaigns, as well as to distribute budget among campaigns from different ad platforms.

Challenges and Considerations

The implementation of artificial intelligence (AI) in marketing presents several major challenges. For one, handling large amounts of sensitive data requires strict security measures to protect users’ privacy. In addition, the effectiveness of AI depends heavily on the quality of the data; if the data is incorrect or incomplete, the results can be inaccurate and negatively affect campaigns. AI integration can also be costly and complex, especially for companies that lack the necessary technology infrastructure. Finally, it is crucial that companies train their teams to adapt and effectively use these new tools in an ever-changing technological environment.

The Future of AI in Marketing

The future of artificial intelligence (AI) in marketing is shaping up to be a catalyst for profound and sustained changes in the way companies connect with their audiences. One of the main areas of impact will be predictive marketing, where AI will improve its ability to anticipate consumer behaviors with greater accuracy. This will enable brands to not only respond to customer needs, but to anticipate them by offering proactive solutions. Another key trend will be the evolution of conversational interactions through virtual assistants and chatbots. These will be able to maintain more natural and personalized dialogues, significantly improving the user experience and strengthening brand loyalty. In parallel, AI-generated creativity promises to revolutionize content production. Advanced tools such as text and video generators will enable the mass creation of relevant, high-quality materials, making it easier for brands to stay competitive in a saturated environment. Finally, multichannel integration will be a key pillar, as AI will enable more coherent and synchronized marketing strategies across all touch points, from social media to e-commerce platforms. This holistic approach will ensure a more seamless and personalized customer experience, cementing the role of AI as an essential element in the strategic marketing planning of the future.

Conclusion

Artificial intelligence offers us a wide range of powerful tools to make our processes more efficient and personalized. At Boomit, we believe that the key to take full advantage of these technologies is to have a team prepared to adapt to a constantly evolving environment. The future of marketing is undoubtedly intrinsically linked to AI, and those who adopt these technologies will be better positioned to lead in the market.