How to align marketing and product in fintech
A practical guide to align marketing, product and finance in fintech using quality signals, value events and performance to grow efficiently.
Category: Fintech Sector
Blog articles related to the fintech sector
Fintech Latam: Customer Acquisition Costs
In the field of marketing, leading acquisition processes in the Fintech market requires…
Fintech KPIs: key metrics to measure financial growth
A practical guide to fintech KPIs (CAC, LTV, LTV:CAC, activation and retention) to measure real growth and turn metrics into profitable acquisition decisions.
Last-click attribution in fintech: what it is and its challenges
Learn what last-click attribution is in fintech, how it works, and where it biases measurement. Includes comparison tables, step-by-step flow, and a checklist to improve attribution.
How to calculate ROI in fintech and optimize your campaigns
Learn how to calculate ROI for fintech campaigns with the formula, a simple example, and a step-by-step process. Add key metrics to optimize real profitability by channel and cohort.
CAC vs LTV: What It Is and How to Interpret the LTV/CAC Ratio
A practical guide to CAC, LTV and the LTV/CAC ratio for growth teams: definitions that don’t break, how to interpret ranges, common pitfalls, and levers to improve unit economics.
