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16 September Customer value: definition, measurement and optimization
The value of the customer is a crucial variable in any marketing strategy….
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27 February Financial Benchmarking: a practical guide for its application
Many companies face financial challenges when competing in saturated or constantly changing markets,…
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14 November The AI revolution and how to use it in your company
Artificial intelligence (AI) is no longer just a novelty but has become an…
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28 August How to create content with Artificial Intelligence?
Artificial intelligence (AI) is nothing new, but its impact on content creation has…
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28 August Bid Multipliers: how does this Meta function impact Performance Marketing Strategies?
At Boomit we specialize in Performance Marketing and we know that to maximize…
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06 August Advertising in the Metaverse: how to make successful campaigns?
The metaverse is a collective, shared and persistent virtual universe. The word itself…
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