Mai Mejias29 November

Artificial intelligence to create content: how to use it?

Artificial intelligence (AI) is nothing new, but it has recently become massively popular. Its uses can be very diverse and, among them, we can highlight the creation of content, in which it has had a significant impact. As the demand to produce content constantly increases, AI emerges as a key tool to optimize time. However, not everyone is so in agreement with using AI in content creation.

The rapid adoption of AI in content creation, especially among marketers, is due to the possibilities it offers to simplify processes, recognize patterns and perform repetitive tasks. All of this previously had to be done with intensive human intervention.

As for the application of AI in content generation, there is a multiplicity of platforms that are capable of creating content in different formats, ranging from audiovisual to written.

While AI can save us time and headaches, some people are against it, perceiving it as a threat to human “genuine creativity”. The truth is that, in general, resistance to this type of technological advances is something that is repeated in our history.

The truth is that, to date, AI cannot replicate human creativity 100%, but it is capable of creating things. This is why, although it still requires human intervention, this technology can add value, positioning itself as an important ally for all marketing professionals.

Throughout this article, we will understand what are the practical applications of AI, what are its advantages and disadvantages, and which tools are best positioned to create content.

How is AI accelerating content generation?

As we have already mentioned, artificial intelligence has proven to be a remarkable accelerator for the creation of the most diverse content. This is due, in part, to the exceptional ability to process and analyze large volumes of data, in a way that a person could not do, and also to the ability to learn.

In terms of text generation, there are platforms that can write from simple texts, such as a post for a social network or an e-mail, to extensive and complex productions, such as e-books or articles. On the other hand, it can be used as an inspirational tool in the advertising industry and also to write the titles and descriptions requested by the platforms to be able to advertise.

This extensive and inexhaustible capacity to generate large volumes of text in a short period of time can save marketers many hours of manual thinking, planning and production, allowing them to concentrate more on the ideation of the communication strategy and less on its execution.

Just as AI can be applied at the textual level, it can also be used to create visual content. In this regard, there have been significant advances in the production of videos and images. Today, AIs can create illustrations, videos, graphics, etc.

How to generate content with artificial intelligence step by step?

Generating content with the help of artificial intelligence can be a highly efficient process when a step-by-step approach is followed. Here’s a simplified guide to getting the most out of AI in content creation.

1. Define your objective and audience: Before starting, it is essential to understand your content objectives and know your audience. What message do you want to convey? Who are you addressing? By clearly stating your goals, you can guide the AI to generate content that fits your needs.

Select the right AI tool: There are several AI tools available for content creation. Some are designed for writing text, while others focus on generating images or videos. Select the tool that best suits your content type and objectives.

3. Feed AI with data and information: AI tools require information to work. Provide data, keywords and a brief description of the content you want to create. The more information you can provide, the better the result.

4. Review and edit the generated content: Although AI can produce high quality content, it is essential to review and edit the resulting material. Make sure the content is accurate, consistent and fits your specific style and tone. Human editing can add that touch of creativity and customization that AI can sometimes overlook.

By following these steps, you can leverage AI to streamline content generation without compromising quality. In addition, this allows marketers to focus on more creative strategies and strategic decision making while AI takes care of content production.

Advantages and disadvantages of using AI to create content

The integration of artificial intelligence into content generation has brought with it a number of advantages and disadvantages that are crucial to understand before diving fully into this technology.

Advantages of using AI in content creation:

The main advantage lies in efficiency. AI can generate content at impressive speed, saving time and resources. This is especially useful when you need to produce large volumes of material, such as content for social networks or blogs.

Another significant advantage is customization. AI tools can analyze audience behavior and generate highly personalized content. This improves audience engagement and retention, which is critical in the digital age.

In addition, AI can optimize SEO. By creating content that is perfectly optimized for search engines, you increase your online visibility and attract more visitors to your website. This can translate into better performance in terms of marketing.

Disadvantages of using AI in content creation:

However, not everything is positive. The disadvantages of AI in content creation include the lack of human creativity. Although AI is surprisingly capable, it still lacks human creativity and intuition. It can generate content, but often lacks that personal and original touch.

Another challenge is access to reliable data. AI relies heavily on the information provided to it. If the data is incorrect or inadequate, the content generated will also be incorrect or inadequate. This may affect the quality and relevance of the material.

Finally, AI can be expensive. While there are some that are free and open to use, advanced AI tools can be expensive to acquire and maintain, which may not be feasible for all companies, especially smaller ones.

Ultimately, the decision to use AI to create content will depend on your specific objectives and resources. Understanding these advantages and disadvantages will help you make an informed decision on how to leverage this technology in your content marketing strategy.

Who can get the most out of AI?

In principle, artificial intelligence applied to content creation can be applied to a wide variety of industries and productive sectors. Although, of course, there are certain areas that can benefit the most. If your company wants to do any of the following, AI may be able to help.

Large volumes of content: Companies that generate large amounts of content on a constant basis, such as e-commerce platforms with thousands of products or news websites that publish articles daily, are ideal candidates for AI implementation. AI can accelerate content production and ensure that quality is maintained.

Personalized marketing: Companies that focus on marketing personalization, such as recommending products or tailoring messages based on user behavior, can take full advantage of AI. It can analyze user data in real time and deliver highly relevant content automatically.

SEO optimization: Businesses that rely heavily on organic search traffic, such as blogs and news websites, can use AI to optimize their SEO strategies. AI can analyze keywords, trends and search behavior to create highly optimized content.

Multilingual content: If your audience is global and you speak to different language segments, AI can help overcome language barriers. You can translate and adapt content quickly and accurately, which is especially useful in international expansion.

Reporting and analysis: Companies that need to create regular reports and analysis can use AI to automate much of this process. AI can collect data, create visualizations and summarize findings in record time.

Best practices in the use of artificial intelligence for content creation

Leveraging artificial intelligence to create content is an effective strategy, but it requires a number of best practices to ensure optimal results. Here are some key guidelines:

Combination of human and AI skills: AI is a powerful tool, but it should not completely replace human creativity. It is critical that marketers work closely with AI tools to give shape and context to the content generated. This ensures that the content retains its brand voice and authenticity.

Human oversight and editing: Although AI can create content, careful oversight and editing by human teams is essential. This involves reviewing the grammar, tone and consistency of the content to match the brand’s quality standards. Human editing is also crucial for adding emotional and contextual nuances that AI might miss.

Continuous AI training: AI tools improve with time and feedback. It is important to provide constant feedback to the AI solutions used so that they can learn and better adapt to your brand’s needs. The more training they receive, the more effective they will be at creating relevant content.

Best tools for creating AI content

The rise of artificial intelligence has given rise to a variety of tools and platforms that facilitate content creation. Here are some of the best options available:

• GPT-3.5 or 4.0: Developed by OpenAI, GPT-3.5 is one of the most advanced language models available. It can generate coherent and compelling text on a wide range of topics. Many companies have integrated GPT-3.5 into their content creation workflows.

• Copy.ai: This tool uses AI to generate high-quality content, from ad copy to blogs and more. It offers a number of templates and styles to suit individual needs. It is known for its ease of use and ability to produce content quickly.

• Jarvis by Conversion.ai: Jarvis is an AI-assisted writing platform that can generate written content, including blogs, emails, social media and more. Users can enter instructions and obtain quality content in a matter of minutes.

• Jasper: This tool uses AI to generate consistent, high-quality written content. It is especially useful for creating blogs, social networks and e-mails. Jasper also offers editing and SEO optimization features.

• Rytr: Rytr is another tool that uses AI to create written content. It offers customization options and an easy-to-use interface. It can help generate quality content efficiently.

• ShortlyAI: This platform focuses on creative content generation and helps users create copy that appeals to their audiences. It is suitable for blogs, social networks and more.

These tools offer a range of capabilities and options to suit different content creation needs. Choosing the right tool will depend on your goals and preferences, but all of them can significantly speed up the content creation process with the help of artificial intelligence.

At Boomit we know in depth which is the right tool for each part of the process, and we carefully include them in the stages where they can add the most value.

We understand that a balanced coexistence between human judgment and AI capabilities is essential today.

We invite you to get to know us and add IA to the result-oriented communication projects that we carry out at Boomit.