The AI revolution and how to use it in your company

Artificial intelligence (AI) is no longer just a novelty but has become an essential part of marketing strategies. This technology is allowing companies to interact in more precise and automated ways, revolutionizing how campaigns are executed and results are obtained, as well as optimizing their processes. At Boomit, as performance specialists, we are seeing firsthand how this revolution is changing the rules of the game. And in this article we’ll tell you why it’s important for you to know them so you don’t get left behind.

To begin to understand how AI can be incorporated into strategies from different areas, we will briefly look at some success stories of globally recognized brands.

Amazon uses AI to improve the personalization of product recommendations on its platform. Its algorithm analyzes users’ shopping and search behaviors to provide accurate suggestions, optimizing conversion rates. It also uses it in inventory management, anticipating product demand to improve logistical efficiency.

 

NetflixThe company, for its part, uses AI to recommend personalized content. Its algorithms analyze users’ viewing history, preferences and consumption patterns, offering suggestions that keep viewers engaged and improve retention. In addition, the platform uses AI in the creation of original content, evaluating trends to make informed decisions about which productions to push. This has been key in the sustained growth of its user base.

 

According to HubSpot, 61% of marketers are marketers consider AI to be the most important technology for the future of marketing.. ¿Are youready to go the way of the big global brands?

 

Statistics on the growth of AI in marketing

A report by Statista estimates that the market for AI in marketing will reach 107.5 billion by 2028This growth is due, in large part, to the need for brands to stay competitive in an increasingly saturated digital environment.

In addition, another study by Bloomberg reveals that 84% of companies that have implemented AI in their marketing strategies have seen an increase in their operational efficiency..

This impact is not only reflected in numbers, but also in how brands are adapting their strategies to take advantage of the capabilities offered by AI. Companies can now anticipate consumer needs, create more relevant and personalized campaigns, and measure their success in real time.

 

The role of AI in marketing actual

From market research and analysis to customer loyalty, AI has become a resource that allows companies to interact more effectively with their audiences and optimize their processes. These are some of the areas where AI is making an impact:

1. AutomationAutomation: allows the automation of repetitive processes, such as the management of advertising campaigns, which saves time and resources for companies.
2. Forecasting and analyticsAI algorithms can analyze historical data to predict future trends, allowing companies to anticipate market needs.
3. PersonalizationAI enables the creation of personalized customer experiences, increasing the relevance of interactions and improving customer satisfaction.
4. Real-time optimizationAdvertising campaigns can be adjusted in real time based on performance and data collected, maximizing return on investment (ROI).

How is a marketing strategy composed?

A successful strategy integrates multiple areas, and artificial intelligence is currently taking a relevant role in each of them. From market analysis to content creation and advertising, we will first take a look at each one and then provide a more detailed analysis with examples.

Market research and analysis

The starting point is always knowing the terrain. Here, AI facilitates the analysis of large volumes of market data and consumer behavior, allowing opportunities and trends to be identified with greater precision.

Segmentation and targeting

We will then move on to divide the audience into specific segments. AI enables highly accurate segmentation and real-time personalization, ensuring that each message reaches the right person at the right time.

Advertising

As soon as a message is delivered to the audience, AI automatically optimizes campaigns, analyzing millions of pieces of data to improve performance and conversion rates. Advanced tools, such as the Boomit One algorithm, continuously adjust the advertising strategy to get the best results.

Content and storytelling

Here, AI generates relevant copy, images and videos quickly and adapted to the audience’s interests, optimizing the brand’s narrative.

Conversion optimization

As campaigns progress, AI performs A/B testing and predictive analytics to maximize conversions. This allows us to identify which strategies work best and make precise adjustments to improve results.

Customer loyalty and retention

Finally, AI helps maintain customer relationships by anticipating loyalty patterns and personalizing post-purchase interactions. AI-based retention tools automate email marketing and recommendations, reinforcing the long-term value of each customer.

Each of these stages is part of a cycle that allows brands to evolve and respond nimbly to an ever-changing digital environment, using data to make informed and accurate decisions every step of the way.

Below, we will dwell on each of these areas to explore in depth the impact they have had with AI.

Market research and analysis

Market research is the foundation of an effective marketing strategy. With the advent of artificial intelligence (AI), this process has taken a major turn. We will discuss two tools that are making waves in this area: IBM Watson and Google AI. Both not only help companies better understand how consumers behave, but also allow them to anticipate trends and optimize their strategies more effectively.

IBM Watson

Let’s start with IBM Watson. This advanced tool uses machine learning and natural language processing to analyze large amounts of data, whether organized or unorganized. When it comes to market research, it can dive into complex information such as social media comments, forums and reviews. In this way, it identifies patterns of behavior and preferences. Best of all, its automated analysis saves time and improves accuracy by making predictions based on past and present data.

One of the most interesting things about IBM Watson is its ability to analyze the meaning behind words, which is key when evaluating what consumers are saying. This not only helps them understand what they think, but also helps them discover why they do so, opening the door to new opportunities in the marketplace. In addition, it generates reports and analysis that are easy for marketing teams to interpret, facilitating strategic decision making.

Google AI

Google AI, for its part, combines machine learning algorithms with predictive analytics, allowing companies to examine large volumes of market data. Its focus on real-time analytics is a real strength, allowing it to quickly identify changes in consumer behavior. It also has data visualization capabilities, making it easy to understand complex patterns, helping companies make informed decisions.

One of Google AI’s most powerful features is its predictive capabilities. It analyzes real-time and historical data, such as searches and social media activity, to predict trends before they take hold. This allows companies to adapt their products or advertising campaigns and maximize their relevance. For example, Google AI helps segment audiences more precisely and personalize messages based on predictions about consumer behavior.

These two tools are a clear example of the evolution achieved in market research. market research thanks to fast and accurate analysis, helping brands to anticipate changes in consumer preferences.

Segmentation and targeting

Understanding who our customers are and what they want is key to creating more personalized and effective campaigns. Segmentation consists of dividing a market into groups according to specific characteristics, such as demographics, behaviors or needs. On the other hand, targeting focuses on choosing the most relevant segments to direct our campaigns. These two stages are essential because they allow us to tailor our approach, make our messages more relevant and maximize return on investment (ROI).

Why are segmentation and targeting important?

1. CustomizationAs consumers feel more bombarded by advertising, personalization becomes essential. By segmenting and targeting specific messages to specific groups, brands can deliver more relevant experiences.
2. Resource optimizationInstead of spending budget on general campaigns that may not resonate, segmentation allows brands to focus their efforts on specific audiences, improving the efficiency of the resources invested.
3. Improved customer experienceby offering content tailored to their interests and needs, a stronger connection is created between the brand and the consumer, increasing loyalty and satisfaction.
4. Real-time dataTools like Adobe Sensei and Segment AI allow brands to access real-time data, which means they can adjust their campaigns on the fly, responding quickly to market trends.

 

Adobe Sensei

Adobe Sensei is an artificial intelligence tool that enhances the customer experience by personalizing interactions. By analyzing large volumes of data, Sensei can identify patterns in consumer behavior, enabling brands to create messages and offers that resonate deeply with their target audiences. The platform integrates with various Adobe applications, facilitating real-time segmentation and the creation of content tailored to each customer’s needs and preferences. This translates into increased relevance and effectiveness of campaigns, making users feel understood and cared for.

 

Segment AI

Segment AI specializes in the collection and analysis of customer data across multiple channels. This tool uses machine learning algorithms to automatically segment users according to their behavior in real time. Its integration with other marketing platforms allows companies to unify their data, thus facilitating personalization and targeting. As a result, companies will be able to improve their ROI and optimize the customer experience by offering content and promotions that truly appeal to each specific group of users.

 

Advertising

The optimization of advertising campaigns has taken a radical turn thanks to artificial intelligence (AI), allowing brands to improve the effectiveness of their ads in real time. Today, tools such as Boomit One, Google Ads Smart Bidding and Meta Ads AI employ advanced algorithms that analyze large volumes of data, optimizing targeting and personalization, and automatically adjusting advertising strategies. This revolution not only maximizes return on investment (ROI), but also transforms the way companies communicate with their consumers.

Google Ads Smart Bidding

Let’s start with Google Ads Smart Biddingwhich uses AI to optimize advertising campaigns in real time. Its machine learning capabilities allow it to automatically adjust bids based on conversion probabilities and ROI. By analyzing real-time and historical data, Smart Bidding makes informed decisions on how much to bid on each auction, taking into account factors such as location, device and time of day. This not only maximizes conversions, but also ensures that budget is used as efficiently as possible.

 

Meta Ads AI

Switching to Meta Ads AIThis tool also applies advanced algorithms to improve the effectiveness of Facebook and Instagram campaigns. It uses user demographics, interests and behaviors to segment audiences more precisely. Artificial intelligence optimizes ad delivery, ensuring that ads are shown to users most likely to interact. It also enables dynamic adjustments to creative and messaging based on audience response, resulting in higher conversion rates and better return on ad spend.

 

Boomit One

This AI algorithm created by Boomit optimizes the performance of advertising campaigns in real time. Trained on millions of data on campaign behavior in more than 40 countries, Boomit One has the ability to predict results using advanced techniques, such as time series. This means it can anticipate campaign performance before it happens, giving companies a competitive advantage.

One of Boomit One’s most useful features is its predictive capabilities. This helps brands understand how their campaigns will perform, making it easier to make informed decisions. In addition, the algorithm optimally balances budgets across platforms, campaigns and ad groups, reducing unnecessary costs and maximizing ROI.

Boomit One focuses on high-value events, such as sales and subscriptions, and directs AI learning toward these goals. It also has automated alerts that detect anomalies in strategies, allowing marketing teams to act before problems arise. Its integration is simple, automatically connecting with marketing and measurement platforms such as Appsflyer, Google Analytics and Singular, without the need for software development or APIs.

With the ability to consider multiple variables simultaneously, Boomit One provides dynamic suggestions that maximize the impact of advertising investments, helping to increase conversions and reduce cost per customer. In short, this tool empowers marketing teams by facilitating their work and enabling more effective budget management, achieving accelerated growth in a competitive digital environment.

 

Content and storytelling

Continuing our exploration of how artificial intelligence is transforming digital marketing, we will delve into the realm of content and storytelling. The evolution of AI has made it easier to create quality content in a variety of forms, including copywriting, images and videos. The tools we will see below are some examples that not only simplify the creative process, but also allow you to customize content to the specific needs of each audience, improving the connection with consumers.

ChatGPT

It is an artificial intelligence tool developed by OpenAI that uses state-of-the-art language models to generate textual content efficiently. Its ability to understand context and generate consistent responses allows marketers to create engaging copy in a short time. In addition, ChatGPT can adapt to different styles and tones of voice, making it easy to customize the message for different audiences. The tool is ideal for brainstorming, idea generation and copywriting, making it a valuable resource for a marketing strategy.

Copy.ai

Sfocuses on speeding up the content creation process by offering specific templates and suggestions based on artificial intelligence. Users can access a variety of formats, from advertisements to product descriptions and social media posts. This tool is especially useful for those looking for inspiration, as it allows you to explore different creative approaches in a short amount of time. By integrating Copy.ai into their workflow, marketers can optimize writing and ensure that their messages are relevant and engaging for their audiences.

Jasper

Eis an artificial intelligence-powered copywriting platform that helps users create high-quality content quickly and effectively. With its text generation functionality, Jasper can produce everything from blogs and articles to emails and social media posts. In addition, the tool offers a collaborative approach, allowing marketing teams to work together on content creation and review. Thanks to its ability to learn from past interactions, Jasper improves over time, adapting more and more to the specific needs of each user and brand.

Canva AI

In the field of graphic design, Canva AI has democratized access to design tools by enabling even those without prior experience to create professional graphics. The platform offers a wide variety of customizable templates, graphic elements and editing tools that facilitate the creation of engaging visual content. In addition, its artificial intelligence suggests color combinations, fonts and layouts that align with the user’s aesthetic, encouraging creativity and innovation.

Lumen5

Hvideo creation tool that allows users to transform text into visual content. By entering a script or article, Lumen5 uses artificial intelligence to automatically select relevant images and video clips, simplifying the production process. This not only saves time, but also allows marketers to create engaging videos without the need for advanced technical knowledge. In addition, Lumen5 offers personalization options, allowing brands to tailor their visual content to maximize engagement with their audience.

 

Conversion optimization

Today, brands can adjust their strategies in real time thanks to tools that automate A/B testing and leverage predictive analytics to deliver personalized experiences. Technologies such as Optimizely y Unbounce Smart Traffic enable brands to continually refine their campaigns and landing pages, improving the user experience and increasing conversion rates with precision and efficiency.

Optimizely

It is an experimentation platform that takes A/B testing to the next level with the help of artificial intelligence. This tool allows companies to create multiple versions of landing pages or campaigns, and with advanced algorithms, selects the most effective variant for each user, optimizing the experience in real time. Through the analysis of data and behavioral patterns, Optimizely helps marketing teams personalize interactions, increasing conversions and customer loyalty.

 

Unbounce Smart Traffic

Unlike traditional A/B testing, which divides traffic into variants, this tool automatically adapts landing page versions for each visitor based on real-time data. Using artificial intelligence, the tool evaluates each user’s profile and displays the variant most likely to convert, without the need for constant manual adjustments. This focus on instant personalization maximizes results, enabling continuous optimization and higher ROI without additional effort from the marketing team.

 

Customer loyalty and retention

For the loyalty and retention phase, artificial intelligence transforms post-purchase communication into a continuous value experience, where brands anticipate customer needs and optimize interactions. This approach fosters loyalty and maximizes the value of each customer.

Salesforce Einstein

Designed to understand and predict customer behavior in real time. Using machine learning algorithms, it detects buying and browsing patterns, allowing recommendations and communications to be personalized according to each user’s unique profile. It also automates email marketing campaigns, optimizing the relevance of the messages sent. For example, a customer who has shown interest in related products will receive specific offers or content that increase the probability of repurchase and reinforce their relationship with the brand.

 

HubSpot AI

This tool takes a holistic approach, focusing on advanced segmentation and personalized content automation. The tool analyzes customer behavior in both website and email campaigns, allowing you to tailor your retention strategy on an action-by-action basis. This reduces the operational burden on the marketing team by autonomously delivering relevant content, while boosting retention rates by making the customer feel recognized and valued. An inactive customer, for example, could receive a targeted campaign that regains their interest through relevant promotions or updates.

Both represent advanced solutions for companies seeking to build strong long-term relationships. In addition to improving satisfaction and loyalty, they enable brands to optimize every point of contact with customers, turning each interaction into an opportunity to strengthen the bond and ensure sustainable growth.

Conclusion

The impact of artificial intelligence on marketing strategies marks an evolution in how brands engage with their audiences, ranging from market analysis to post-purchase loyalty. AI’s ability to process and learn from large volumes of data in real time has improved the accuracy and speed with which opportunities are identified.

The emergence of advanced tools such as Boomit One, to analyze and predict results in real time, is an essential leap in this evolution as it facilitates smart budgeting decisions and provides marketing teams with detailed insight into the future performance of their campaigns, which is critical to reducing costs and improving ROI. In practical terms, AI not only automates repetitive tasks, but empowers brands to focus their efforts in the right place.

According to industry projections, it is expected that by 2025 more than 80% of advertising campaigns will use some form of predictive intelligence, allowing companies to adapt and anticipate in complex and competitive markets.

For those who want to explore the potential of AI in their campaigns, at Boomit we have a team specialized in creating AI-powered strategies. Don’t hesitate to contact us and discover how to take your campaigns to the next level.