How Takenos managed to acquire customers at 50% below projected costs in one of Latin America's most competitive fintech markets.

With a strong product and growing adoption across its initial markets in Argentina and Bolivia, Takenos identified an opportunity to accelerate local growth.

To support that next stage, the company partnered with Boomit as its Fintech Growth Marketing partner—a discipline that goes beyond campaign management by treating paid media and data as a market intelligence system.

Together, the teams developed a methodology capable of turning assumptions into data-driven decisions.

Argentina is one of the most competitive fintech markets in Latin America, home to some of the industry’s largest global players.

In that environment, the challenge wasn’t simply to grow. It was to prove that Takenos could compete with established players while maintaining acquisition efficiency.

Argentina became the first market where Takenos and Boomit collaborated.

Over more than two years of continuous partnership, the teams built a scalable acquisition infrastructure, integrating measurement, tracking, paid media, and optimization under a single business-oriented framework.

The outcome speaks for itself.

Takenos achieved a customer acquisition cost 50% below projections.

More than a performance milestone, this result demonstrated that the company’s value proposition strongly resonated with its audience and that, when product, strategy, and execution work together, even mature and highly competitive markets still offer room to outperform expectations.

• Customer Acquisition Cost (CAC) 50% below projected levels in one of Latin America’s most competitive fintech markets.
• Paid media evolved from a customer acquisition channel into a market intelligence engine.
• A repeatable growth methodology capable of evaluating, validating, and scaling new opportunities with greater confidence and lower risk.

Registrations, users, and deposits were simply the result.

The real achievement was the capability Takenos built to make smarter growth decisions.

Today, Takenos operates with an acquisition infrastructure that allows the company to grow efficiently in one of Latin America’s most competitive fintech markets.

Takenos didn’t just prove it could compete with the industry’s leading players. It proved it could do so while building a sustainable and profitable growth engine.