Project: Full-Funnel Growth Marketing + UGC Content Add-On Duration: 2 years
Produbanco, one of Ecuador’s leading banks and part of the Promérica group, set an ambitious goal. Even after launching innovative products like be Produbanco and Digital Account, they struggled to measure campaign impact and optimize ad spend.
As Jorge Bustillos, Digital Marketing Coordinator at Produbanco, puts it: “We’d dump massive budgets in and had no clue where results were coming from, what they cost us, or what was actually working.”
When Produbanco came to us, they had a clear yet challenging goal:
Hit 50% of account openings as 100% digital.
Consolidate all performance metrics into one dashboard.
Optimize campaigns to acquire more customers with less spend.
They knew it could be done—they just needed the right tools and approach to make it happen.
Our Solution
We kicked off with a strategic audit to select cutting-edge measurement and optimization platforms, integrating machine learning for real-time campaign adjustments. Then we hooked everything into Produbanco’s internal systems, building a solid digital ecosystem.
Centralized Dashboards: Unified every ad dollar in a single real-time dashboard
Media Diversification: Added new ad channels to avoid saturation, cut costs, and reach fresh audiences
Creative Squad: Assembled an agile team to A/B-test high-impact performance creatives
ML-Powered Optimization: Redesigned campaign structures to unlock machine-learning efficiencies
Key Results
The impact was immediate and exceeded all expectations:
90% of new accounts now open via digital channels—nearly doubling the 50% target
Monthly openings jumped from 5,000 to over 30,000
The bank scaled operations to handle surging demand
Conclusion
This project proved that targeted innovation can transform customer acquisition in banking. We didn’t just hit the KPIs—we smashed them, setting Produbanco up for long-term digital growth.
“Boomit’s transparency, expertise, and financial-market know-how gave us the confidence to take the leap. It was the best decision we made.” – Jorge Bustillos, Digital Marketing Coordinator, Produbanco
Now Produbanco doesn’t just lead in Ecuador—it’s sharing its playbook with other Promérica affiliates across Central America, paving the way for digital banking in the region.
When Produbanco came to us, they had a clear yet challenging goal:
Hit 50% of account openings as 100% digital.
Consolidate all performance metrics into one dashboard.
Optimize campaigns to acquire more customers with less spend.
They knew it could be done—they just needed the right tools and approach to make it happen.
Our Solution
We kicked off with a strategic audit to select cutting-edge measurement and optimization platforms, integrating machine learning for real-time campaign adjustments. Then we hooked everything into Produbanco’s internal systems, building a solid digital ecosystem.
Centralized Dashboards: Unified every ad dollar in a single real-time dashboard
Media Diversification: Added new ad channels to avoid saturation, cut costs, and reach fresh audiences
Creative Squad: Assembled an agile team to A/B-test high-impact performance creatives
ML-Powered Optimization: Redesigned campaign structures to unlock machine-learning efficiencies
Key Results
The impact was immediate and exceeded all expectations:
90% of new accounts now open via digital channels—nearly doubling the 50% target
Monthly openings jumped from 5,000 to over 30,000
The bank scaled operations to handle surging demand
Conclusion
This project proved that targeted innovation can transform customer acquisition in banking. We didn’t just hit the KPIs—we smashed them, setting Produbanco up for long-term digital growth.
“Boomit’s transparency, expertise, and financial-market know-how gave us the confidence to take the leap. It was the best decision we made.” – Jorge Bustillos, Digital Marketing Coordinator, Produbanco
Now Produbanco doesn’t just lead in Ecuador—it’s sharing its playbook with other Promérica affiliates across Central America, paving the way for digital banking in the region.
