The Challange
When Produbanco came to us, they had a clear yet challenging goal:
- Hit 50% of account openings as 100% digital.
- Consolidate all performance metrics into one dashboard.
- Optimize campaigns to acquire more customers with less spend.
They knew it could be done—they just needed the right tools and approach to make it happen.
Our Solution
We kicked off with a strategic audit to select cutting-edge measurement and optimization platforms, integrating machine learning for real-time campaign adjustments. Then we hooked everything into Produbanco’s internal systems, building a solid digital ecosystem.
From there, we rolled out a data-driven growth playbook:
- Advanced Measurement & Attribution: Deployed mobile-first analytics tools for end-to-end visibility
- Centralized Dashboards: Unified every ad dollar in a single real-time dashboard
- Media Diversification: Added new ad channels to avoid saturation, cut costs, and reach fresh audiences
- Creative Squad: Assembled an agile team to A/B-test high-impact performance creatives
- ML-Powered Optimization: Redesigned campaign structures to unlock machine-learning efficiencies
Key Results
The impact was immediate and exceeded all expectations:
- 68% of new accounts now open via digital channels—overcoming the 50% target
- Monthly account openings jumped x6.
- The bank had to scale the customer service team to handle surging demand on debit card delivery.
Conclusion
This project proved that targeted innovation can transform customer acquisition in banking. We didn’t just hit the KPIs—we smashed them, setting Produbanco up for long-term digital growth.
“Boomit’s transparency, expertise, and financial-market know-how gave us the confidence to take the leap. It was the best decision we made.”
– Jorge Bustillos, Digital Marketing Coordinator, Produbanco
Now Produbanco doesn’t just lead in Ecuador—it’s sharing its playbook with other Promérica affiliates across Central America, paving the way for digital banking in the region.
