PeiGo is an Ecuadorian fintech born with a clear purpose: making finance accessible to everyone. From transfers to credit access, their app breaks down the barriers that have historically excluded millions.
With this bold mission, PeiGo’s team needed a strategic partner to turbocharge user acquisition, boost registration quality, and keep costs sustainable. That’s where we stepped in—to power their scalable financial-inclusion project across Ecuador.
PeiGo set out to make finance simple and accessible for everyone in Ecuador—everything from transfers to credit access. They were attracting sign-ups, but needed a way to:
Scale registrations without blowing their CAC/LTV targets
Boost user quality: more active accounts, more real transactions
Ramp up creative output at pace without losing brand consistency
Precisely measure every dollar’s impact
Our Solution
We designed a full-stack performance playbook blending data, creativity, and ML optimization:
Built a unified dashboard integrating organic traffic, email, and paid channels to track true CAC by source and model LTV.
2. Creative at Scale
Assembled a senior squad to churn out hundreds of assets monthly (graphics, motion, UGC scripts) aligned with PeiGo’s brand guide and seasonal promos.
3. Machine-Learning-First Campaigns
Rebuilt campaigns across Google, Meta, TikTok, Apple Search Ads, DV360, Liftoff, and Criteo
Fed algorithms with high-value signals (active users & usage frequency) instead of mere installs
Key Results
+500,000 verified users onboarded
CAC 50% below the initial target (improved 20% in just 2 months)
3× faster creative production & testing, with on-brand consistency
24/7 dashboard revealing daily ROI on every channel
Conclusion
PeiGo’s case proves that tech, creativity, and a data-first mindset can turn user acquisition into a sustainable engine for financial inclusion. With scalable systems in place, the next frontier is predictive segmentation and deeper ML-driven funnel optimization—always staying true to their mission of simplifying finance for every Ecuadorian.
💬 “Boomit got our mission to bring digital banking to all Ecuadorians. With their data-driven and creative approach, we sped up growth while keeping costs sustainable.” – PeiGo Marketing Team
PeiGo set out to make finance simple and accessible for everyone in Ecuador—everything from transfers to credit access. They were attracting sign-ups, but needed a way to:
Scale registrations without blowing their CAC/LTV targets
Boost user quality: more active accounts, more real transactions
Ramp up creative output at pace without losing brand consistency
Precisely measure every dollar’s impact
Our Solution
We designed a full-stack performance playbook blending data, creativity, and ML optimization:
Built a unified dashboard integrating organic traffic, email, and paid channels to track true CAC by source and model LTV.
2. Creative at Scale
Assembled a senior squad to churn out hundreds of assets monthly (graphics, motion, UGC scripts) aligned with PeiGo’s brand guide and seasonal promos.
3. Machine-Learning-First Campaigns
Rebuilt campaigns across Google, Meta, TikTok, Apple Search Ads, DV360, Liftoff, and Criteo
Fed algorithms with high-value signals (active users & usage frequency) instead of mere installs
Key Results
+500,000 verified users onboarded
CAC 50% below the initial target (improved 20% in just 2 months)
3× faster creative production & testing, with on-brand consistency
24/7 dashboard revealing daily ROI on every channel
Conclusion
PeiGo’s case proves that tech, creativity, and a data-first mindset can turn user acquisition into a sustainable engine for financial inclusion. With scalable systems in place, the next frontier is predictive segmentation and deeper ML-driven funnel optimization—always staying true to their mission of simplifying finance for every Ecuadorian.
💬 “Boomit got our mission to bring digital banking to all Ecuadorians. With their data-driven and creative approach, we sped up growth while keeping costs sustainable.” – PeiGo Marketing Team
