The Challange
PeiGo set out to make finance simple and accessible for everyone in Ecuador—everything from transfers to credit access. They were attracting sign-ups, but needed a way to:
- Scale registrations without blowing their CAC/LTV targets
- Boost user quality: more active accounts, more real transactions
- Ramp up creative output at pace without losing brand consistency
- Precisely measure every dollar’s impact
Our Solution
We designed a full-stack performance playbook blending data, creativity, and ML optimization:
1. Data ↔ Business Architecture
- Mapped critical funnel events (sign-up, KYC, product request)
- Built a unified dashboard integrating organic traffic, email, and paid channels to track true CAC by source and model LTV.
2. Creative at Scale
Assembled a senior squad to churn out hundreds of assets monthly (graphics, motion, UGC scripts) aligned with PeiGo’s brand guide and seasonal promos.
3. Machine-Learning-First Campaigns
- Rebuilt campaigns across Google, Meta, TikTok, Apple Search Ads, DV360, Liftoff, and Criteo
- Fed algorithms with high-value signals (active users & usage frequency) instead of mere installs
Key Results
- +500,000 verified users onboarded
- CAC 50% below the initial target (improved 20% in just 2 months)
- 3× faster creative production & testing, with on-brand consistency
- 24/7 dashboard revealing daily ROI on every channel
Conclusion
PeiGo’s case proves that tech, creativity, and a data-first mindset can turn user acquisition into a sustainable engine for financial inclusion. With scalable systems in place, the next frontier is predictive segmentation and deeper ML-driven funnel optimization—always staying true to their mission of simplifying finance for every Ecuadorian.
💬 “Boomit got our mission to bring digital banking to all Ecuadorians. With their data-driven and creative approach, we sped up growth while keeping costs sustainable.”
– PeiGo Marketing Team
