How a Global Digital-Payments Leader Fast-Tracked Its LATAM Expansion
Project: Full-Data Growth Marketing Strategy for Regional Expansion in LATAM Duration: 12 months
AstroPay—present in five continents—offers an all-in-one financial suite: payments, transfers, cards, currency exchange, crypto, and credit access. Their vision? To become the go-to global neobank. To get there, they needed an acquisition engine that could scale across multiple markets at once, keep CAC competitive, and train ad algorithms on real business signals. That’s where Boomit stepped in.
Taught algorithms to chase profitable users, not just raw download numbers
4. Smart Regional Scaling
Rolled out country launches sequentially, rapidly tracking CAC/LTV ratios
Pushed investment where economics worked and paused or dialed back where needed
Key Results
Brazil: Quality users doubled while CAC stayed aligned to LTV—even amid PIX’s major tech shift
New Markets: Argentina surpassed 50,000 users in 6 months; Colombia, Mexico & Chile hit sustainable CAC with clear investment roadmaps
Investment Velocity: Monthly budgets grew multiple times over without efficiency loss, thanks to centralized attribution and value-based event optimization
Conclusion
AstroPay’s LATAM case proves that a data-first, value-focused performance strategy can turn regional expansion into a scalable growth engine. Boomit guided their shift from volume-driven acquisition to profitability-driven growth—backed by solid data architecture, trained teams, and country-tailored execution.
Taught algorithms to chase profitable users, not just raw download numbers
4. Smart Regional Scaling
Rolled out country launches sequentially, rapidly tracking CAC/LTV ratios
Pushed investment where economics worked and paused or dialed back where needed
Key Results
Brazil: Quality users doubled while CAC stayed aligned to LTV—even amid PIX’s major tech shift
New Markets: Argentina surpassed 50,000 users in 6 months; Colombia, Mexico & Chile hit sustainable CAC with clear investment roadmaps
Investment Velocity: Monthly budgets grew multiple times over without efficiency loss, thanks to centralized attribution and value-based event optimization
Conclusion
AstroPay’s LATAM case proves that a data-first, value-focused performance strategy can turn regional expansion into a scalable growth engine. Boomit guided their shift from volume-driven acquisition to profitability-driven growth—backed by solid data architecture, trained teams, and country-tailored execution.
