Boomit & Astropay

How to Crack India with a Mobile-First Growth Strategy

Project: Mobile Growth for International Expansion
Duration: 3 years

AstroPay, a global digital wallet, faced a major challenge in 2019: cracking the competitive, complex Indian market. Even with a rock-solid product, they couldn’t pull in quality users or build a cost-effective growth engine.
With Boomit as their strategic partner, we launched a mobile-first growth playbook—mixing paid acquisition with a clever referral-driven hack. We prioritized user quality, built the entire strategy from scratch for the Indian audience, and capitalized on peak traffic moments. The outcome? India quickly became one of AstroPay’s top growth engines.

Grow with us

The Challange

Our Solution

Key Results

Conclusion

The Challange

India is one of the toughest markets for fintech apps. AstroPay needed to scale quality installs on both Android and iOS—without blowing through paid-media budgets. We set a mid-term goal: 15,000 new Indian users by year’s end.

That’s how we started working on a customized growth marketing strategy together.

Our Solution

We blended growth hacking with paid acquisition to own the Indian market:

Localized Creative & Metadata
– Tailored app store listings, visuals, and copy to resonate with local culture.
Seeded Referral Engine
– Launched a high-value referral program that spread organically, keeping user quality top-tier.
Programmatic & Paid Media Push
– Amplified referral signals with targeted ads across Google, Meta, TikTok, and programmatic platforms.
Signal-Driven Channel Diversification
– Used real-time performance data to shift budget dynamically, maximizing ROI across channels.

Key Results

55.9% of total Android installs and 20.8% of iOS installs came from India.
Consistent month-over-month growth from July, with a spike after October optimizations.
India now ranks alongside Brazil and Colombia as AstroPay’s top three markets.

Conclusion

The AstroPay India case proves that tech, data, and a mobile-first growth hack can turn a nascent market into a revenue pillar. By weaving together localized creative, referral dynamics, and programmatic performance, Boomit helped AstroPay go from limited traction to a solid, scalable foothold in one of the world’s most competitive app markets.

Expand to new markets

The Challange

That’s how we started working on a customized growth marketing strategy together.

Our Solution

We blended growth hacking with paid acquisition to own the Indian market:

Localized Creative & Metadata
– Tailored app store listings, visuals, and copy to resonate with local culture.
Seeded Referral Engine
– Launched a high-value referral program that spread organically, keeping user quality top-tier.
Programmatic & Paid Media Push
– Amplified referral signals with targeted ads across Google, Meta, TikTok, and programmatic platforms.
Signal-Driven Channel Diversification
– Used real-time performance data to shift budget dynamically, maximizing ROI across channels.

Key Results

55.9% of total Android installs and 20.8% of iOS installs came from India.
Consistent month-over-month growth from July, with a spike after October optimizations.
India now ranks alongside Brazil and Colombia as AstroPay’s top three markets.

Conclusion

Expand to new markets