The Challange
India is one of the toughest markets for fintech apps. AstroPay needed to scale quality installs on both Android and iOS—without blowing through paid-media budgets. We set a mid-term goal: 15,000 new Indian users by year’s end.
That’s how we started working on a customized growth marketing strategy together.
Our Solution
We blended growth hacking with paid acquisition to own the Indian market:
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Localized Creative & Metadata
– Tailored app store listings, visuals, and copy to resonate with local culture. -
Seeded Referral Engine
– Launched a high-value referral program that spread organically, keeping user quality top-tier. -
Programmatic & Paid Media Push
– Amplified referral signals with targeted ads across Google, Meta, TikTok, and programmatic platforms. -
Signal-Driven Channel Diversification
– Used real-time performance data to shift budget dynamically, maximizing ROI across channels.
Key Results
- 55.9% of total Android installs and 20.8% of iOS installs came from India.
- Consistent month-over-month growth from July, with a spike after October optimizations.
- India now ranks alongside Brazil and Colombia as AstroPay’s top three markets.
Conclusion
The AstroPay India case proves that tech, data, and a mobile-first growth hack can turn a nascent market into a revenue pillar. By weaving together localized creative, referral dynamics, and programmatic performance, Boomit helped AstroPay go from limited traction to a solid, scalable foothold in one of the world’s most competitive app markets.
