The Challenge
AstroPay needed to improve its organic app-store presence and drive more downloads without relying solely on advertising budgets. The goal was clear: scale organic acquisition by optimizing the product listing on both Android and iOS.
Our Solution
We developed a comprehensive ASO plan that included:
- Metadata overhaul: Updated titles, subtitles, and keyword fields with country-specific terms.
- Conversion-focused screenshots: Designed new visuals that highlight key features and drive installs.
- Localized content: Translated and tailored descriptions for each target market.
- Search-channel prioritization: Focused efforts on the store search traffic with the highest purchase intent.
Key Results
- iOS Search → 78.02% of total installs after the first metadata update.
- Android Search → 34.3% of installs, with a noticeable bump after October’s graphic refresh.
- Across both platforms, our strategic tweaks pushed organic installs well above industry norms (10–15%).
Conclusion
Why it worked: We supercharged AstroPay’s visibility and organic conversions worldwide by delivering a spot-on, localized product page. Organic installs became a low-cost, high-quality growth engine.
