Boomit & AstroPay

How to Double Your Organic Installs with ASO

Project: ASO Strategy
Duration: 3 years

AstroPay, a global fintech app, needed to scale its organic acquisition in key markets without relying solely on paid ads. The goal was clear: boost App Store visibility, lift conversion rates, and attract higher-quality users. Boomit crafted an end-to-end ASO strategy—metadata optimization, localized content, and fresh graphics on iOS and Android—which drove search rankings up and delivered sustained organic-install growth in Brazil, Colombia, and India.

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The Challenge

Our Solution

Key Results

Conclusion

The Challenge

AstroPay needed to improve its organic app-store presence and drive more downloads without relying solely on advertising budgets. The goal was clear: scale organic acquisition by optimizing the product listing on both Android and iOS.

Our Solution

We developed a comprehensive ASO plan that included:

Metadata overhaul: Updated titles, subtitles, and keyword fields with country-specific terms.
Conversion-focused screenshots: Designed new visuals that highlight key features and drive installs.
Localized content: Translated and tailored descriptions for each target market.
Search-channel prioritization: Focused efforts on the store search traffic with the highest purchase intent.

Key Results

iOS Search → 78.02% of total installs after the first metadata update.
Android Search → 34.3% of installs, with a noticeable bump after October’s graphic refresh.
Across both platforms, our strategic tweaks pushed organic installs well above industry norms (10–15%).

Conclusion

Why it worked: We supercharged AstroPay’s visibility and organic conversions worldwide by delivering a spot-on, localized product page. Organic installs became a low-cost, high-quality growth engine.

Learn how we can optimize your ASO strategy

The Challenge

Our Solution

We developed a comprehensive ASO plan that included:

Metadata overhaul: Updated titles, subtitles, and keyword fields with country-specific terms.
Conversion-focused screenshots: Designed new visuals that highlight key features and drive installs.
Localized content: Translated and tailored descriptions for each target market.
Search-channel prioritization: Focused efforts on the store search traffic with the highest purchase intent.

Key Results

iOS Search → 78.02% of total installs after the first metadata update.
Android Search → 34.3% of installs, with a noticeable bump after October’s graphic refresh.
Across both platforms, our strategic tweaks pushed organic installs well above industry norms (10–15%).

Conclusion

Learn how we can optimize your ASO strategy