The challange
Before our intervention, Alige’s acquisition model focused solely on driving leads through completed forms. That created three major issues:
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A gap between what platforms counted as a “lead” and what actually converted.
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No post-sale traceability.
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Algorithms never learned from what really mattered: actual sales and collections.
Alige needed a full-funnel solution that didn’t just generate leads, but delivered real customers.
Our solution
We architected a full-stack performance strategy combining data integration, creative scale, and algorithmic learning:
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Real-Time Data Sync
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Hooked Alige’s CRM into Google, Meta, and TikTok Ads to feed offline conversion events as they happened—so platforms optimized for finalized, collected policies.
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Multi-Channel Full-Funnel Campaigns
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Search & Performance Max on Google for intent-driven acquisition
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Broad-reach and dynamic remarketing on Meta
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Youth-focused prospecting on TikTok
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Post-Sale Revenue Optimization
Key results
- 40 percentage-point jump in qualified-lead rate (from 50% to 90%)
- Stable CPL despite higher lead quality—same investment, more value
- Scalable spend with positive ROAS and clear growth path
- Deeper attribution: moved from form submission tracking to payment collection
Conclusion
Alige’s case proves that syncing real-world revenue signals with a full-funnel marketing approach transforms insurance acquisition. We didn’t just boost lead volume—we turned paid media into a precision revenue engine.
