Reinventing Insurance Acquisition with Full-Funnel Precision

Before our intervention, Alige’s acquisition model focused solely on driving leads through completed forms. That created three major issues:

1. A gap between what platforms counted as a “lead” and what actually converted.

2. No post-sale traceability.

3. Algorithms never learned from what really mattered: actual sales and collections.

Alige needed a full-funnel solution that didn’t just generate leads, but delivered real customers.

We architected a full-stack performance strategy combining data integration, creative scale, and algorithmic learning:

1. Real-Time Data Sync

   • Hooked Alige’s CRM into Google, Meta, and TikTok Ads to feed offline conversion events as they happened—so platforms optimized for finalized, collected policies.

2. Multi-Channel Full-Funnel Campaigns

   • Search & Performance Max on Google for intent-driven acquisition

   • Broad-reach and dynamic remarketing on Meta

   • Youth-focused prospecting on TikTok

3. Post-Sale Revenue Optimization

   • Uncommon in insurance: we fed actual collection data back into campaign algorithms, shifting focus from mere sign-ups to real ROI signals.

• 40 percentage-point jump in qualified-lead rate (from 50% to 90%)
• Stable CPL despite higher lead quality—same investment, more value
• Scalable spend with positive ROAS and clear growth path
• Deeper attribution: moved from form submission tracking to payment collection

Alige’s case proves that syncing real-world revenue signals with a full-funnel marketing approach transforms insurance acquisition. We didn’t just boost lead volume—we turned paid media into a precision revenue engine.