Case study of an ASO strategy

Gonza Pastorino15 February

With a very successful ASO strategy in IOS and Android we improved the visibility of the AstroPay payment App in App Store and Google Play:

• The main keywords of the business in the Top 10 search results.
• More than 50% increase in organic downloads.

Small changes, huge differences

In the first version of changes, we started by focusing on Metadata. We made a deep study of Keywords. We use optimal keywords, both in the name and in the simple and deep description.

In addition, we developed a redesign of the graphic pieces of the Stores to better communicate the AstroPay functionalities prior to the Download click, with the objective of increasing the rate of Visits/Installations. We customize the content according to your language and localization, and include screenshots and useful images to take the user to live the experience of using the App.

We measure, adjust and keep improving

After implementing the first changes, we measured their impact and observed a remarkable increase in the number of organic installations during the following 30 days.

We perform these actions in 3 stages, monitoring the impact of each variation, both at the Metadata and graphics levels.

After 3 iterations of changes, the result was impressive:

• The top 20 keywords with which we searched to position the App were found in the top 5 results.
• At IOS we increased the volume of installations by 50% in less than 45 days.
• On Android, we increased the volume of installations by 45% in less than 90 days.

With the correct use of images and metadata, AstroPay is listed at the top of the list when potential customers search for a payment platform and we increase the conversion rate from visit to installation by 30%.

Would you like to know more about ASO? Click HERE to continue reading.