News 2024 in RRSS

Mai Mejias10 January

Learn about the Digital Marketing trends that are here to stay:

Facebook / Meta: the beginning of networking

• Mature communities: 60% of users are over 45 years of age.
• Business Suite: expanding with enhanced features for marketers.

TikTok: the star that exploded in Pandemic

• Brands and more brands: several companies are preparing to join with new strategies.
• Large investments: competitive advertising costs along with Instagram.
• Content is king: influencers work as a wonderful strategy.

Instagram: the power of social media

• Support for creators: new features called ¨Exclusive Stories¨ and ¨SuperFollow¨.
• Video format: a must, launched Reels, removed IGTV and unified it into ¨video¨.
• Shopping: Live Shopping to buy products live.

Twitter: the savior of the RRSS

• Instant: the network of choice for checking recent news.
• Subscriptions: Twitter Blue, a service available in Australia and Canada that allows creators to have premium features such as editing tweets.
• Spaces: drives the same functions as Clubhouse in force since 2021.

Linkedin: the most powerful search engine for jobs and Public Relations

• Some new functionalities:
  • Audio formats similar to Clubhouse.
  • Streaming service
  • Support to recruiters for personnel selection such as video calls and interview preparation.