Secrets of the Perfect Digital Advertising Audience

10 March

As we believe that the key is to evaluate Relevance versus Costs, we propose some trigger questions to guide you to get more and better results with your Digital Advertising.

Are you ready? Let’s get started:

When you activate a campaign, do you show the advertisement only to your potential customers? Mmmm, although it may sound strange to you, this is not always recommended.

Do you know how Facebook builds that super-targeted audience you love to create so much? Charging you for each of those layers you ask it to add in your filter.

Do you want to communicate to men between 20 and 35 years old, who like soccer, are passionate about technology and are gamers?

In this case you would be adding 5 layers of audiences, and each one of them works with a filter that contains its own cost.

Every time a person within that audience sees your advertisement, you are likely to have a high relevance, and they will identify themselves. But how much did it cost you to show that ad to that person?

On the other hand, if you only work with men between 20 and 35 years old, for example, your ad will be shown to many people who may not be passionate about soccer or technology, but the balance of costs is usually positive. Also, keep in mind to use the “Estimated Audience Size” tools provided by the platform to adjust your segmentation.

So, depending on your target audience, we recommend launching your advertising campaigns with broad audiences, as we have observed that in most cases this practice brings effective results.

Write us at hola@boomit.com.uy if you need advice or want us to plan a Digital Marketing strategy for your business.