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20 June Machine Learning and RoAS in digital advertising
It is no news that the speed of technological change we are experiencing…
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09 June Google Analytics 4: What is it, how does it work and how to use it?
In October 2020, Google announced the launch of Google Analytics 4 (GA4), marking…
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20 December Artificial intelligence and content: reinvent yourself or go extinct 🦖.
Artificial intelligence (AI) is a set of systems and algorithms that mimic human…
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24 November Advertising campaign optimization times
Most advertising platforms work with a campaign optimization algorithm which, in turn, contains…
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03 August How to build a successful digital performance strategy?
First things first… What do we know by performance digital marketing? Within the…
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14 July How do we define Performance Marketing?
Within the universe of digital marketing, we can find a subcategory of strategies…
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