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17 August Discover what Lifetime Value (LTV) is and how it is calculated
Lifetime Value or LTV: meaning, formula and its importance in marketing In marketing,…
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21 July Discover the secrets of the Fintech market in Latin America
How is the Fintech application market in Latin America? In the dynamic Latin…
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07 July SKAN 5.0: Advances in Privacy and Conversion Measurement
SKAN 5.0: The road to transparent digital advertising At the WWDC 2023 conference,…
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04 July Meta will allow direct download of applications from Facebook ads
Meta seeks to change the way app advertising is done In a bold…
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20 June Machine Learning and RoAS in digital advertising
It is no news that the speed of technological change we are experiencing…
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09 June Google Analytics 4: What is it, how does it work and how to use it?
In October 2020, Google announced the launch of Google Analytics 4 (GA4), marking…
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