Case Study: How Astroselling revolutionized its strategy with the concept of MetaCommerce

Mai Mejias30 November

Do you remember the last time you bought a phone or a computer? You probably had to compare several models, looking at the screen, the battery, the memory, and even the processing speed. And even after making your choice, were you 100% sure it was the best option?

Well, it’s the same for your customers. You may have the coolest offer on the market, but some potential buyers won’t notice you. Why? Because either they don’t know you, or if they do, they don’t know if you are better or worse than other brands.

And this is even more complicated if you sell super innovative products. Even if you have the best product in the world, many people don’t even bother to buy it because they don’t understand it. Especially with digital products, where the time to explain is almost nil.

Can we say, then, that the more original an idea is, the more difficult it will be to sell it? The answer is yes. But, hold it right there! Because in this article we tell you what solution we found to save the situation.

Challenge

In a market saturated with technological options, Astroselling faced the challenge of standing out from the competition and communicating the benefits of a tool for businesses selling physical products with which it is possible to synchronize sales and stock from multiple marketplaces such as MercadoLibre, Shopify or WooCommerce so you don’t have to open all platforms in parallel and can see everything in the same place.

Astroselling faced a common problem for many innovative companies: the difficulty in conveying the value proposition of their product in a clear and concise manner. Despite their excellent solution, many potential customers did not understand the relevance or usefulness of their platform.

Strategy: a new concept

It was decided to address this challenge by creating a unique concept that encapsulated the essence of its product and its purpose. Thus was born the concept of “MetaCommerce”, a new discipline that addresses the optimization of Ecommerce through technological tools.

To implement this strategy, they focused on educating the public about the importance of MetaCommerce in the success of their business. Using ebooks and webinars, they explained how this new vision of e-commerce could transform their bottom line.

How to create an innovative concept?

To create an innovative concept, the first thing you need to do is to think about your product: What is it? What need does it fulfill? How can you verbalize that problem? It’s very easy to explain if you have the time, but try to explain the problem your product solves in one or two sentences. After you have finished, you must move on to the next level. Now you must summarize what you wrote in a single sentence with two nouns or adjectives. Some examples:

• The fastest computer
• The most flexible fabric
• Or of course, you can get creative:
• Breathing in the forest
• Constant movement

It is clear that the more creative you get, the less what you write will be understood at first. But don’t worry about that now, “breathing in the forest” is an excellent concept if you sell an environmentally friendly, wild fruit scented cleaner.

Finally, compress your concept even further: make it clear what you mean in a single word. But don’t look for a word in the dictionary, it’s time to start crafting, and create your own concept. Look at these examples:

• Breathing from the forest: BioBreath
• Constant motion: HyperMotion

Now you can say that your cleaner uses BioBreath technology, or that the backpack you sell has HyperMotion fabric to make it comfortable to wear.

These concepts are invented, but that does not mean they are not real. Naming things makes them more tangible and easier to name. If something has a name, it connects more with people. And let’s face it, it sounds cooler.

My recommendations when you go to do it are:

• If you can (and your audience understands) create concepts in English. In addition to sounding more professional, the English language allows for more play in creating new words.
• Search for interesting prefixes and suffixes. You can often create amazing concepts by adding prefixes such as bio-, neo- or neuro- to pre-existing words.
• In addition to suffixes, you can also add numbers or symbols at the end, such as “+”, “2.0” or “X”. You can create some words like Speed+, Gaming 2.0 or Laptop X.
• You can also use memorable acronyms. Do not use acronyms such as “J.N.F.T.” as it is easy to forget, look for more frequent words such as “S.M.A.R.T.”

Results

The introduction of the MetaCommerce concept was revolutionary for Astroselling. By selling a need rather than simply a product, they were able to stand out in a saturated market and differentiate themselves from the competition. This approach not only increased the understanding and acceptance of its platform, but also solidified its position as a leader in MetaCommerce management.

Thanks to this innovative strategy, Astroselling experienced a significant increase in sales and customer loyalty. In addition, the MetaCommerce concept became memorable and distinctive, providing a solid foundation for their long-term marketing strategy.

Astroselling’s success story demonstrates the power of creativity and innovation in marketing. By developing a unique concept and communicating it effectively, they were able to overcome the challenges of lack of understanding and stand out in a competitive market. This strategic approach not only transformed their business, but also set a new standard for communicating the value proposition in the Ecommerce world.

From Boomit we share this case to inspire other companies to learn how to identify and capitalize on differentiation opportunities through innovative concepts, thus boosting their success and growth in the market.