UGC: Include User Generated Content in your marketing plan

28 September

UGC: What is it and why should you include it in your strategy?

When it comes to taking your performance marketing strategies to the next level, don’t underestimate the impact of User Generated Content. What exactly is UGC? It is the content generated by the users themselves and, nowadays, it is an essential tool for brands that want to stand out in the competitive digital world.

If you want to know all the details and some recommendations on how to generate and implement UGC content that will generate impact on your digital communication strategy and reduce your advertising costs, we invite you to download our

Performance Trends N°03: Maximizing the potential of User Generated Content (UGC) in Growth Marketing


If you are looking for us to help you produce content using these techniques, we invite you to fill in the form on this website, and an expert will contact you to discuss your needs.

UGC: The spontaneous content revolution

The world of Growth Marketing is constantly evolving, and User Generated Content has become a revolution in itself. Imagine having at your disposal authentic and genuine content created by your own customers and followers. This not only increases your brand’s credibility, but also builds trust with your audience.

If you are still not convinced about whether download this Perfomance Trends or not, let us tell you briefly what it’s all about (although we won’t tell you everything, of course…). 😉).


What is User Generated Content?

In the first chapter, we will explore what exactly User Generated Content is and why it has become a crucial trend in digital marketing. You will discover how UGC has evolved since its inception and how it has transformed the way brands connect with their audiences.

You’ll also be able to understand what it’s like to have your brand create UGC-type content. You are probably wondering, if I have to order from them, is it no longer UGC?

We will talk about all this and much more in this new Performance Trend.


Benefits and importance of UGC

UGC is not just a fad; it has a tangible impact on the success of marketing strategies. Discover how UGC can boost your marketing strategies and, more importantly, significantly reduce your advertising costs. We will explore real-world examples of brands that have successfully used UGC to achieve exceptional ROI.

We are not going to elaborate as much on this subject as we do in the Perfomance Trendsbut we believe it is important to highlight that we have seen significant reductions in cost per acquisition and increases in RoAS. RoAS of up to 70%, if we compare UGC content with other digital advertising formats, such as static images or animated videos.


Strategies for creating quality CGUs

Creating impactful UGC content is no easy task, but with the right strategies, you can stand out. In this section, we explore the key elements that must be present in your UGC content to be effective and authentic.

effective and authentic

. You will learn about the importance of spontaneous creativity, how to surprise and connect with your audience from the first second, and why entertainment trumps interruption when it comes to content.


Collaboration with Content Creators

Talking about influencers is not the same as talking about content creators. Learn what to do in different situations and depending on your objectives. Authenticity is key here again; users can easily detect if a collaboration is not genuine. We will provide you with practical tips on how to establish successful collaborations that resonate with your audience.


Platforms and formats for UGC

Explore the best platforms and formats to maximize the full potential of UGC. From TikTok to YouTube Shorts, we’ll guide you through the options available and how to adapt your content to each platform. Plus, find out how new opportunities on Spotify are changing the game for UGC on the most recognized streaming platform.


Impact of UGC on performance strategies

In this chapter, you will learn about the concrete impact this format has on performance strategies. Discover how UGC can improve your campaign results and why proper setup and budget are critical elements for success. In addition, we will explore real-world examples of brands that have experienced significant improvements in their performance metrics thanks to UGC.


Your passport to success in Growth Marketing

In this issue of Perfomance Trends, we reveal proven strategies and real-world examples that illustrate how UGC can revolutionize your marketing efforts. Get valuable information and insight from experts that will help you propel your brand to success.



All set to harness the power of User Generated Content in your marketing strategies? Download our Perfomance Trends by clicking here and discover how this content format can take your brand to the next level.

Don’t miss this opportunity to

transform your digital advertising

and grow your business with UGC! You are just a few clicks away from entering the exciting world of User Generated Content.

If you are looking for us to help you produce content using these techniques, we invite you to fill in the form on this website, and an expert will contact you to discuss your needs.

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