Gonzalo Pastorino

Gonzalo Pastorino es CEO de Boomit by Domus Global. Ingeniero y MBA, lleva más de una década haciendo crecer apps, empresas SaaS y fintechs, con foco en adquisición de usuarios, retención y valor de vida del cliente (LTV). Es coautor del Innovation Playbook Banca Digital 2026-27 y publica en LinkedIn análisis sobre el crecimiento de las apps financieras en Latinoamérica.

30 September What is churn rate? How to calculate and reduce it
Learn what churn rate is, how to calculate it, and which signals to analyze to reduce customer churn in fintech and apps by connecting acquisition with activation and subsequent usage.
24 September Reduce Your LATAM Learning Curve: Why Local Growth Expertise Matters for Fintech Expansion
Learn how local fintech growth expertise can reduce market-entry learning, improve diagnosis and shorten the path to a validated country playbook.
24 September Translation Is Not Localization: What Fintechs Really Need to Adapt to Scale in Latin America
Fintech localization in Latin America means adapting payments, onboarding, trust, media, compliance and measurement—not simply translating campaigns.
24 September LATAM Is a Region, Not a Go-to-Market: Why Fintech Expansion Needs a Country-by-Country Growth Strategy
Why fintech expansion in Latin America needs country-specific execution across payments, trust, acquisition, benchmarks and local market behavior.
03 March How to Use AI in Fintech Marketing Effectively in 2026
A practical 2026 guide to applying AI in fintech marketing: high-impact use cases, a compliance-first rollout, measurable benefits, and a tool stack built for performance.
26 April Programmatic: a new advertising dimension
Programmatic advertising is a smart way of doing digital advertising, through an automated…