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14 May What is Claude and what is it best for in companies
Claude is hyped because it feels more usable for real work. This guide explains what it is, how it works, and where it creates value in marketing, growth and performance—without losing control.
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01 May Meta Ads Incrementality Manual: how to measure lift and decide spend
A practical guide to measuring Meta Ads incrementality with Conversion Lift: when to test, how to set it up, how to read lift, iCPA/iROAS, and turn results into budget decisions.
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30 April Web analytics tools to optimize campaigns
A practical guide to choosing web analytics tools by business question—not popularity. Learn the main tool types, top platforms, a comparison table, Boomit’s BOOM model, and a checklist.
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22 April AI Tools for Performance Marketing: Top Picks for 2026
In 2026, the edge isn’t “using AI” but connecting it to business signals, solid measurement, and a fast creative loop. A practical tool map by job to be done.
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16 April Fintech KPIs: key metrics to measure financial growth
A practical guide to fintech KPIs (CAC, LTV, LTV:CAC, activation and retention) to measure real growth and turn metrics into profitable acquisition decisions.
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06 April Last-click attribution in fintech: what it is and its challenges
Learn what last-click attribution is in fintech, how it works, and where it biases measurement. Includes comparison tables, step-by-step flow, and a checklist to improve attribution.
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