CRM & Automation Expert | Brand Manager, Boomit. 8 años de experiencia en el incansable mundo del marketing digital, 6 en Boomit. Apasionada por el rubro, he aprendido a lo largo de los años mucho sobre contenido, diseño, automatizaciones, email marketing.
Over the past few years, something has changed in how companies think about…
Learn how to calculate ROI for fintech campaigns with the formula, a simple example, and a step-by-step process. Add key metrics to optimize real profitability by channel and cohort.
A practical guide to CAC, LTV and the LTV/CAC ratio for growth teams: definitions that don’t break, how to interpret ranges, common pitfalls, and levers to improve unit economics.
A practical playbook for LatAm fintechs: pick a defendable edge, turn it into simple messages, and optimize paid media for quality signals like approvals, first deposit, and margin—not installs.
Reducing CAC (Customer Acquisition Cost) in fintech is not about “cutting budget” or…
When you run or work at a fintech, choosing acquisition channels is not…
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