How we built an acquisition system aligned with Banpais's real business goals

The Banpaís team had a clear objective: achieve its annual deposit acquisition target across its savings products.

However, the bank faced three key limitations:

• The need to attract customers with the capacity to make a significant initial deposit (minimum of approximately HNL 50,000 – around USD 1,800).
• A product with dynamic conditions, including tiered interest rates of up to 8.5%.
• Dependence on traditional channels with limited performance traceability.

At Boomit, we designed an acquisition strategy focused on user quality and complete visibility across the funnel.

The key initiatives included:

1. Multichannel Performance Strategy

• Meta Ads across static, video, and Reels formats.
• Dedicated Reels campaigns combined with brand-building content.
• Google Ads focused on search traffic with active intent.

2. Direct Lead Generation on the Website

• Optimization of the account-opening application flow.
• Conversion-focused campaigns.

3. Value-Based Audience Segmentation

• Use of lookalike audiences.
• High-value customer signals provided by the bank.
• Creative optimization designed to filter for users with genuine savings capacity.

4. A Creative System Designed as a Quality Filter

• Creatives designed to pre-qualify potential customers.
• Messaging aligned with the actual conditions of the product rather than targeting a mass audience.
• Use of Andromeda to iterate and improve audience targeting through creative signals.

• +128% growth compared with the beginning of the project.
• 5% of the total deposit balance attributed to campaigns managed by Boomit.
• 8% of account openings generated through digital campaigns.
• The annual target was reached and exceeded before the sixth month.

In addition:

• Leads attributed to the strategy delivered the largest contribution in both deposit volume and deposit quality.
• Banpaís was able to scale acquisition while maintaining its focus on high-value customers rather than pursuing mass volume.

The Banpaís case demonstrates that growth in financial products does not depend solely on generating more leads. It depends on attracting the right type of customer.

By combining:

• value-based segmentation,
• creative as a qualification filter,
• and business-oriented optimization,

digital acquisition became a primary channel for attracting savings deposits.

Rather than simply increasing volume, the project helped build an acquisition system aligned with the bank’s real objectives: growing deposits by attracting high-quality customers while maintaining complete performance traceability.