The challenge: how do you expand into new markets?
With a strong value proposition already established in its initial markets, Takenos faced a strategic question:
How do you expand into new countries while minimizing risk and validating every decision with data?
Markets like Peru and Ecuador presented clear growth opportunities, but they also raised critical questions.
- Which use cases would resonate with local users?
- What messaging would drive adoption?
- How could the company reduce the risk of investing in markets with little historical data?
The answer wasn’t guesswork. It was building a methodology capable of turning assumptions into evidence-based decisions.
To support that process, Takenos partnered with Boomit as its Fintech Growth Marketing partner—a discipline that goes beyond campaign management by treating paid media and data as a market intelligence system.
The strategy: from a blank page to priority markets
At the beginning of 2026, Takenos officially launched operations in Peru and Ecuador.
Two completely new markets. No historical data. No internal benchmarks. No certainty about which value proposition would generate the strongest traction.
Instead of relying on assumptions, the team designed experiments to answer very specific questions:
- Which messaging resonates best?
- Which use cases generate the strongest intent?
- Which paid media structures deliver the highest efficiency?
The answers came quickly.
As campaigns accumulated conversion signals, the algorithms became increasingly effective at identifying users with the highest probability of becoming active customers.
The clearest sign that the strategy was working came shortly afterward.
As investment increased, the cost per active user didn’t increase alongside it. It consistently declined. Month after month.
“We’ve managed to increase media investment while consistently lowering our cost per active user month after month. That’s proof that we’re communicating a product people truly need, supported by an efficient martech infrastructure.”
Takenos Team
Ecuador became the strongest example of that process. It evolved from a market with no prior evidence into one of Takenos’ strategic growth priorities.
Peru also showed clear signs of product-market fit and continues to establish itself as a meaningful growth opportunity.
Both markets demonstrated that Takenos’ value proposition travels well. The problem it solves doesn’t stop at borders.
Alongside paid media, the Takenos team also developed a strong influencer and creator strategy that amplified the brand’s organic reach in each market. The combination of both initiatives accelerated awareness while building credibility in local audiences.
Key results
- Ecuador evolved from an unvalidated market into a strategic expansion priority.
- Peru moved from a growth hypothesis to a validated market opportunity.
- Media investment increased while cost per active user consistently decreased.
- Paid media evolved from a customer acquisition channel into a market validation engine.
- A repeatable methodology was built to evaluate, validate, and scale new markets with greater confidence and lower risk.
The most valuable outcome: building an expansion engine
Registrations, users, and deposits were simply the outcome.
The real achievement was the capability Takenos built to make smarter expansion decisions.
Today, Takenos has something very few high-growth fintech companies possess:
A proven framework for entering new markets using real data, identifying the value propositions with the strongest traction, and scaling predictably without acquisition costs growing faster than results.
In a market where many companies burn budget exploring opportunities blindly, that capability is just as valuable as the product itself.
What’s next may be even more exciting. Every validated hypothesis opens the door to the next one. Every market conquered reveals another opportunity.
Takenos didn’t just expand. It built a smarter way to discover where to grow next.
Other case studies that might interest you
