What is Growth Marketing: A Guide to Business Success

Vero Wiedemann12 December

In this article we will tell you what Growth Marketing is, what principles it is based on and why it should be the pillar of your growth and lead generation strategy. lead generation. In addition, we will reveal how we apply it at Boomit, the tools we use, and how it differs from its rebel cousin, Growth Hacking.

We will delve into:

• The definition of Growth Marketing: What is it and why is it revolutionizing the marketing world?

• Key principles: The fundamentals that make this strategy so effective.

• How we do it at Boomit: Our unique approach to take Growth Marketing to the next level.

• The essential tools: What we use to measure, optimize and scale results.

• Benefits you can’t ignore: Why your business needs this strategy today.

• Growth Marketing vs Growth Hacking: What differentiates them and which one is better for you?

The definition of Growth Marketing

The Growth Marketing is the evolution of traditional marketing, designed for those who are not satisfied with “business as usual”. It is a holistic, data-driven strategy designed to find growth opportunities at every stage of the funnel: from attracting new customers to converting them into loyal fans of your brand.

It’s not just launching campaigns and waiting for results; it’s a mix of creativity, constant experimentation and deep analysis to optimize every interaction with your users. Instead of betting everything on one big hit, Growth Marketing works like a laboratory in motion, tweaking and scaling what really works.

At Boomit we see it this way: Growth Marketing is not just growth for growth’s sake. It’s about growing in an intelligent, sustainable way, aligned with your business objectives.

Growth Marketing Principles

Growth Marketing is not magic or a stroke of luck; it is science applied to marketing. Behind this strategy are solid principles that ensure real results:

1. Focus on the entire funnelIt is not only about attracting customers, but also about taking care of them at every stage: acquisition, activation, retention, referral and, of course, revenue generation. Growth Marketing covers it all.
2. Based on data, not assumptionsDecisions are not made “by eye”. Hard data, analytics and key metrics are used to identify what works and what doesn’t, adjusting course in real time.
3. Constant experimentationThere is no room for fear of failure. A/B testing, campaign testing and strategic changes are part of everyday life. If you don’t experiment, you don’t grow.
4. Creativity + technologyGrowth Marketing: Creativity is the heart, but technology is the muscle. From AI to automation, Growth Marketing uses advanced tools to amplify results.
5. Customer-centricIn the end, it’s all about understanding the customer’s needs, wants and behaviors. What does your audience want? Here you create a personalized experience to give them just that.

How do we apply it at Boomit?

At Boomit, we don’t just talk about Growth Marketing, we live it in every project. Our approach is designed to combine creativity, technology and data in a bold and effective way. That’s how we do it:

1. We understand your business from the insideBefore launching any strategy, we make sure we know your brand, your ideal customers and your objectives. We don’t believe in generic solutions; each plan is customized.
2. We design a complete funnelFrom the first click to long-term retention, we build an optimized customer journey so that every interaction counts.
3. We experiment as scientistsWe test, measure and adjust. A/B testing, real-time metrics analysis and an obsession to find “what moves the needle” are part of our DNA.
4. We use high-impact toolsFrom AppsFlyer to Adjust and automation platforms like Braze, we have the best in technology to drive measurable and scalable results.
5. Advertising that scalesWe create powerful campaigns in Google Ads, Meta Ads and TikTok Ads to generate that initial push that every company needs. Because yes, organic traffic is good, but a good first impact is everything.
6. Continuous optimizationWe don’t let campaigns go to sleep. We measure every step, adjust and scale what works.

For us, Growth Marketing is not just a strategy; it’s a mindset. We believe in sustainable, measurable and results-driven growth. That’s how we make companies not only grow, but dominate their market.

Necessary tools

Growth Marketing is like a supercar: it needs the right engine to perform at its best. At Boomit, we use state-of-the-art tools to make every strategy not only work, but shine. Here’s our essential kit:

Analysis and tracking platforms:

• • Google AnalyticsThe basis for understanding user behavior on your website.

• • Singular, Appsflyer, Adjust and KochavaIf you work with apps, these tools are essential to track installs, in-app events and the performance of your campaigns. They will also allow you to take advantage of the power of Machine Learning of advertising platforms, which will receive real-time information about what users who have been referred to the app are doing.

2. Automation and engagement:

• • MoEngage, Braze and IterablePersonalized experiences through emails, push notifications and more. Perfect for user retention and reactivation.

3. Management of advertising campaigns:

• • Google Ads, Meta Ads and TikTok Ads, DV360, Criteo, LiftOff, PreInstallsKey tools to reach your audience where it matters most. We use them to optimize paid campaigns and generate fast and scalable results. Having a complete set of advertising technologies allows you to be much more efficient. Many times we can buy the same traffic in one place as in another, but pay less. Knowing the ecosystem allows us to generate many efficiencies.

4. CRM and customer analysis:

• • HubSpot and SalesforcePerfect for managing customer relationships, analyzing their lifecycle and creating strategies to turn them into your brand ambassadors. Never forget to connect postbacks from your CRM to your advertising campaigns at the data level!

5. Custom Dashboards:

• • Boomit One Analytics: We create custom dashboards so you can see how your campaigns are making an impact in real time. Clear data, fast decisions. Boomit one Analytics is a tool integrated by API to the advertising ecosystem and to the tools that monitor the behavior of users with your Web or App product. Imagine having everything centralized in a single place to make decisions.

These tools are more than software; they are the pillars that allow Growth Marketing to become a fine-tuned machine for growth.

Benefits of Growth Marketing

Growth Marketing is not just a strategy, it is a transformative approach that redefines how companies grow in competitive markets. Here is a renewed vision of its main benefits:

1. Growth that lasts and is precisely measured:
   It’s not about “growth for growth’s sake”. This approach ensures that every step forward is backed by solid data, allowing the impact of actions to be measured in real time and prioritizing strategies that really add up for the business.
2. Immediate impact, but with a vision for the future:
   Strategies are designed to generate results now, while building relationships and systems that will drive steady long-term growth. It’s not just about impressing, but consolidating.
3. A mindset of infinite improvement:
   Optimization is not a one-time event, but a habit. Strategies continually evolve through experimentation, allowing adjustments and improvements based on real learning, not assumptions.
4. A direct bridge to customers:
   At the heart of Growth Marketing is the customer. Everything is designed to better understand them, connect at a deeper level and deliver exactly what they need, even before they ask for it.
5. Clear results per dollar invested:
   Every action is optimized to maximize return. It’s not about spending more, but spending wisely, ensuring that every resource invested drives growth in a tangible way.
6. Technology as a strategic ally:
   From automation to advanced analytics, modern tools are Growth Marketing’s secret weapon. They not only make the job easier, they unlock insights and capabilities that transform campaign performance.
7. Prepared for any change:
   The market never stops moving, and traditional strategies are often left behind. With Growth Marketing, the ability to pivot quickly and adapt to new conditions ensures that you’re always ahead of the curve.

Instead of generic approaches, Growth Marketing offers a structured and flexible method, capable of turning challenges into growth opportunities.

Growth Marketing vs Growth Hacking

Although they share the word “growth” and both seek to grow a business, Growth Marketing and Growth Hacking are totally different approaches, with their own objectives, timelines and strategies. Here’s the truth behind these two philosophies:

In short, Growth Marketing builds the foundation for lasting success, while Growth Hacking is a temporary boost that can be part of a larger strategy, but not its only pillar.

Conclusion

Growth Marketing is not an option, it is the strategy that companies need to stand out and stay relevant in a competitive market.
Its data-driven approach, constant experimentation and deep connection with customers make it the ideal formula for scaling businesses in a smart and sustainable way.

At Boomit, we take Growth Marketing to the next level by combining bold creative, advanced technology and precise analytics to ensure real results.
We don’t just want you to grow; we want you to dominate your market, building strong relationships with your customers and maximizing every business opportunity.

If you’re ready to transform the way your company grows, you’re in the right place. Boomit is your Growth Marketing Agency.